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All Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Ria Fatmala
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Promosi Penjualan dan E-Service Quality terhadap Minat Beli Ulang Produk Skincare Perawatan Wajah: (Studi Kasus Pada Pengguna E-Commerce Shopee Mahasiswa Uniska Kediri Fakultas Ekonomi) Ria Fatmala; Anita Sumelvia Dewi; Angga Permana Mahaputra
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i4.466

Abstract

This study aims to explain and prove the hypothesis about whether there is an effect of sales promotion and e-service quality on repurchasing interest in facial care skincare products (a case study on e-commerce shopee users at Uniska students, Faculty of Economics). This research uses descriptive research with quantitative methods with sampling techniques, namely non-probability sampling with accidental sampling methods with a population of 536 students and a sample of 84 students. The analysis technique used is the validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous) and the determinant coefficient (R2) which is processed using the SPSS version 25 program. The results of the study obtained conclusions that sales promotion has a partial and significant effect on repurchase intention, as evidenced by the t test results obtained by the value of Sig. 0.006 <0.05. E-service quality has a partial and significant effect on repurchase intention, as evidenced by the t test results obtained by the Sig value. 0.000 < 0.05. Sales promotion and e-service quality have a simultaneous and significant effect on repurchase intention, as evidenced by the results of the F test, the value of Sig. 0.000 < 0.05.
Co-Authors Angga Permana Mahaputra Anita Sumelvia Dewi