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All Journal Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JAM : Jurnal Aplikasi Manajemen
Hebrard, Marylise
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Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering

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THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE Halim, Erwin; Claudia, Lucyana; Hebrard, Marylise
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.02

Abstract

One of the emerging business model changes is the emergence of the e-commerce industry. E-commerce Company can develop if customers are satisfied and the service quality is also good. The subject of this research is about the impact of Customer Satisfaction, Customer Experience, and Electronic Service Quality on Customer Confidence in Buying Digital Products in Each Marketplace. Therefore, this study aims to analyze whether these variables have a significant effect on customer trust in buying digital products in each marketplace. The sampling technique used in this study was a purposive sampling technique which was selected based on respondents who were willing to fill out a questionnaire and met predetermined sample criteria. The hypothesis proposed in this study was tested using multiple linear regression tests. The results showed that Customer Satisfaction, Customer Experience, Electronic Service Quality have a significantly positive effect on Customer Confidence in Buying Digital Products in Each Marketplace. Marketplace must ensure that customer experience, electronic service quality, and customer satisfaction are met so as to strengthen customer confidence in buying digital products.
The Usage of Password Generators to Enhance Data Security in Most Used Applications Halim, Erwin; Teng, Angelia Hartanto; Hebrard, Marylise; Sundaram, David; Poba-Nzaou, Placide
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 9 No. 3 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v9i3.26557

Abstract

One of the world's global issues is data breaches. These crimes can happen because most people use hackable passwords such as their birthdates and sequencing numbers or alphabets so they would not be easily forgotten. Setting weak passwords in almost or all accounts certainly raises issues and increases the possibility that classified information is hacked and leaked. When it happens, classified data can be misused and taken advantage. This research will help spread awareness to society on how important data security is and how helpful password generators can be to reduce and prevent the probability of data security crimes from happening. This quantitative research uses SMART-PLS as a statistical tool to process the data gathered and random sampling to determine its population. SMART-PLS is variance-based structural equation modeling that uses the partial squares path modeling method. Overall, researchers successfully gathered 114 datasets. Google Forms was used to gather the data. A potential limitation of the study is that all respondents are primarily based in Jakarta. Expanding the geographic focus for further study to gain more insights is highly recommended. 48% of the respondents came from the age group of under 20, occupation as students. Factors significantly affecting people's intention to comply with password generators are perceived password effectiveness, perceived ease of use, subjective norms, and attitude. Eventually, the intention to comply may arouse actual compliance. The result of the study can be used to raise educational campaigns on the usefulness of password generators to promote data security. Based on the result, 78.9% of the respondents are willing to increase their data security. This research contribution is to see how aware people are of data security, how well they know password generators as a technology to generate strong passwords, and how welcome they are with the idea of using password generators.
Co-Authors Claudia, Lucyana Erwin Halim, Erwin Poba-Nzaou, Placide Sundaram, David Teng, Angelia Hartanto