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Assessment of Entrepreneurship in Indonesia Towards Compliance on Facing Afta Hartono, Hendry; Halim, Erwin
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1059

Entrepreneurship as a process of establishment of SMEs or business ventures in many sectors, have greatly contributed in the creation of jobs, innovation and to economic growths. Economic activities of large company tend to create opportunities for SMEs through creating new market as technology implementation. Government supports are needed to provide national intermediaries for supporting the entrepreneur to start the business, also preparing them for global competitive market. Intermediaries support government for educate entrepreneur increase their skill, knowledge, and motivate them as a coach. Intermediaries can from expert individual, private institution, and higher education institution. The purposes of this paper are to assess entrepreneurship in Indonesia and to offer some recommendations that can be followed up that can significantlygive positive impact on entrepreneurship development in Indonesia ahead of the implementation of AFTA.

Factors Affecting Internationalization of Indonesia Franchise Companies Halim, Erwin
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1033

Franchise is one of successful business strategies in business expansion. Franchise format has been already adopted in all countries. The success is proven in the world and also in Indonesia. Franchise system can be implemented not only in franchisor country but also in other countries. The spirit of internalization is not only because of market saturated, but also to increase reputation of franchise companies and to follow competitors or customers. Important thing discussed in this research is the franchise life-cycle, franchise growth model, and franchise companiesâ profile. Â It is found that the Indonesia franchise companies are in the introduction stage. The stage in life-cycle shows its reputation. This study used literature review as methodology, and the purpose of this study is to give a big picture for Indonesia franchise companies to make internationalization. There are some Indonesia franchise business profiles in the discussion part. The factors affecting franchise internationalization were analyzed by PESTEL analysis. Some strategies should be prepared in making decision to go international. Â At the end, there are some recommendations and future research relating to internationalize franchise business.

The Impact of Knowledge Management and Entrepreneurâ€™s Knowledge on Innovation and Firm Performance Hartono, Hendry; Halim, Erwin
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 15, No 2 (2014): The Winners Vol. 15 No. 2 2014
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v15i2.624

There is lack of evidence from previous studies that examined the relationships among entrepreneurâ€™s knowledge, knowledge management, innovation, and firm performance. Entrepreneur if s/he has more knowledge than other entrepreneurs can be more competitive. Literature studies show that entrepreneur knowledge and knowledge management had significant and direct positive effect on innovation and firm performance. Further studies are needed for showing a model and factors that enhance innovation and improve firm performance. The purpose of this paper is to propose a framework of improving the firm performance by enhancing of the innovation, through the entrepreneur knowledge and knowledge management. Based on this paper, further research is needed on the potential role of EK and KM in innovation, and how the value of EK and KM can be maximized to have a more valuable innovation that would be an impact on firm performance.

Website Quality To Increase Franchise Marketing Performance Excellent Halim, Erwin; Kurniawan, Yohannes
ComTech: Computer, Mathematics and Engineering Applications Vol 7, No 2 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i2.2250

According to Indonesia Association of Service Provider (APJII) survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of franchisor's website. The franchisor's website will relate to system quality, information quality and service quality (DeLone and McLean, 2003). This research uses SEM LISREL to see the loading factors of each indicator impact in variables and website quality variables impact to intention to purchase franchise. The result shows that all variables (System quality, Information Quality, and Service Quality) give significant impact to dependent variable Website Quality.

Factors Affecting Internationalization of Indonesia Franchise Companies Erwin Halim
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1033

Franchise is one of successful business strategies in business expansion. Franchise format has been already adopted in all countries. The success is proven in the world and also in Indonesia. Franchise system can be implemented not only in franchisor country but also in other countries. The spirit of internalization is not only because of market saturated, but also to increase reputation of franchise companies and to follow competitors or customers. Important thing discussed in this research is the franchise life-cycle, franchise growth model, and franchise companies’ profile. It is found that the Indonesia franchise companies are in the introduction stage. The stage in life-cycle shows its reputation. This study used literature review as methodology, and the purpose of this study is to give a big picture for Indonesia franchise companies to make internationalization. There are some Indonesia franchise business profiles in the discussion part. The factors affecting franchise internationalization were analyzed by PESTEL analysis. Some strategies should be prepared in making decision to go international. At the end, there are some recommendations and future research relating to internationalize franchise business.

Assessment of Entrepreneurship in Indonesia Towards Compliance on Facing Afta Hendry Hartono; Erwin Halim
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1059

Entrepreneurship as a process of establishment of SMEs or business ventures in many sectors, have greatly contributed in the creation of jobs, innovation and to economic growths. Economic activities of large company tend to create opportunities for SMEs through creating new market as technology implementation. Government supports are needed to provide national intermediaries for supporting the entrepreneur to start the business, also preparing them for global competitive market. Intermediaries support government for educate entrepreneur increase their skill, knowledge, and motivate them as a coach. Intermediaries can from expert individual, private institution, and higher education institution. The purposes of this paper are to assess entrepreneurship in Indonesia and to offer some recommendations that can be followed up that can significantlygive positive impact on entrepreneurship development in Indonesia ahead of the implementation of AFTA.

Use of Social Media for Strategies to Improve the Indonesian Economy for the Sustainability of MSMES Rofif Satria Azraputra; Maryani Maryani; Erwin Halim
Social Economics and Ecology International Journal (SEEIJ) Vol. 4 No. 2 (2020): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v4i2.7362

Indonesia is currently entering the phase of this demographic bonus that must be used well. In the process of advancing micro, small and medium economic development, many Indonesians become small entrepreneurs selling products to others. The proportion of young people exceeds 25% of Indonesia's total population of around 250 million, plus 59.2 million Micro, Small and Medium Enterprises (MSMEs) units, contributing 61.41% of GDP. Indonesia is Indonesia's two main economic powers. However, even though the January 2016 data shows that the potential for Information and Communication Technology (ICT) infrastructure has reached around 90% of the population, and the mobile penetration rate of internet users exceeds 126%, there are still 90% of MSMEs. The unit is still running in the offline domain. Reaching 51.8% of the total population of Indonesia. Although he can only hold information technology by hand, one of them is through social media. You can take advantage of social media such as Facebook, Instagram, and Twitter to sell goods. E-UMKM is an Android-based application designed to sell Indonesian MSME products online and has been integrated with the system. The steps that must be taken include data collection, MSME product certification, application development, socialization and delivery systems. This activity is expected to help MSME business players in selling their businesses online through social media.

Website Quality To Increase Franchise Marketing Performance Excellent Erwin Halim; Yohannes Kurniawan
ComTech: Computer, Mathematics and Engineering Applications Vol. 7 No. 2 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i2.2250

According to Indonesia Association of Service Provider (APJII) survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of franchisor's website. The franchisor's website will relate to system quality, information quality and service quality (DeLone and McLean, 2003). This research uses SEM LISREL to see the loading factors of each indicator impact in variables and website quality variables impact to intention to purchase franchise. The result shows that all variables (System quality, Information Quality, and Service Quality) give significant impact to dependent variable Website Quality.

Impact of Reels Video Marketing on Customers’ Purchase Intention Nur Rizki Faradia Ananda; Erwin Halim
Journal of Social Science Vol. 3 No. 6 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v3i6.489

This research is motivated by the large number of internet users in Indonesia, as well as the use of Instagram with a variety of useful features provided, one of which is the Reels feature. The purpose of this study is to find out how the influence of the Reel feature on Instagram can have a direct effect on Consumer Buying Interest or it can also be done indirectly through Consumer Brand Attitudes. The sampling technique used is purposive sampling technique. The results of this study indicate that variables based on independent scenarios, user participation, perceived benefits, perceived enjoyment, celebrity involvement directly have a positive and significant effect on consumer brand attitudes, and consumer brand attitudes also have a positive and significant effect on consumer purchase intentions. While interesting content directly (direct effect) does not have a positive and significant effect on consumer brand attitudes.

Impact of Reels Video Marketing on Customers’ Purchase Intention Nur Rizki Faradia Ananda; Erwin Halim
Journal of Social Science Vol. 3 No. 6 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

This research is motivated by the large number of internet users in Indonesia, as well as the use of Instagram with a variety of useful features provided, one of which is the Reels feature. The purpose of this study is to find out how the influence of the Reel feature on Instagram can have a direct effect on Consumer Buying Interest or it can also be done indirectly through Consumer Brand Attitudes. The sampling technique used is purposive sampling technique. The results of this study indicate that variables based on independent scenarios, user participation, perceived benefits, perceived enjoyment, celebrity involvement directly have a positive and significant effect on consumer brand attitudes, and consumer brand attitudes also have a positive and significant effect on consumer purchase intentions. While interesting content directly (direct effect) does not have a positive and significant effect on consumer brand attitudes.

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