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All Journal Indonesian Journal of Social Development Health & Medical Sciences Journal of Business Management Journal of Regional Economics and Development Journal Pemberdayaan Ekonomi dan Masyarakat Research of Economics and Business
Ardhin, Muhammad
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Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of Business Management

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Network Effects and Trust in Malaysia’s Platform Economy Maspul, Kurniawan Arif; Ardhin, Muhammad
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.33

Abstract

The rapid proliferation of platform business models has fundamentally reshaped global economies, with network effects and institutional legitimacy emerging as cornerstones of sustainable platform dominance. This study explores how these two forces interact to influence platform scalability, regulatory acceptance, and long-term market entrenchment, using Malaysia’s platform economy—with a particular focus on Grab—as a case study. Through a multi-theoretical approach, integrating institutional theory, platform economics, and behavioral economics, this research applies a PESTLE framework to dissect the socio-political, economic, and technological forces shaping platform sustainability. Empirical analysis of regulatory policies, market reports, and consumer behavior data illustrates how Grab’s strategic regulatory engagement, cultural adaptation, and gig labor policies contributed to its dominance, while Uber’s inability to navigate Malaysia’s socio-political landscape led to its exit. The study underscores the synergistic relationship between network externalities and regulatory legitimacy, arguing that sustainable platform leadership necessitates not only technological innovation but also deep-rooted institutional agility and cultural intelligence.
Co-Authors Hendra Prasetyo Kurniawan Arif Maspul