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All Journal Indonesian Journal of Advanced Social Works (DARMA) Research of Economics and Business
Hendra Prasetyo
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Economics, Econometrics & Finance Education Social Sciences Other

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Training on Determining Competitive Selling Prices Towards Digitalization of Marketing in Home Industries in Muara Penimbung Village Sri Maryati; Hendra Prasetyo
Indonesian Journal of Advanced Social Works Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i4.5806

Abstract

This dedication is motivated by the rapid flow of globalization making technological developments towards digital increasingly rapid. This is an opportunity that can be exploited by business actors to penetrate the digital marketing market and competitive selling prices. Price is one of the determinants of product selection which will later influence purchasing interest. Apart from that, introducing digital marketing is no less important for Songket UMKM in Muara Penimbung, especially so that their products are widely known to the public at competitive selling prices. Based on the results of the service, it can be concluded that the people of Muara Penimbung Village have the ability to determine competitive selling prices for their songket products and can market them on social media by including product specifications.
Are Cognitive Biases the Hidden Force Shaping Malaysia’s Healthcare System? Maspul, Kurniawan Arif; Ardhin, Muhammad; Hendra Prasetyo
ROE: Research of Economics and Business Vol. 1 No. 1 (2025): (April) ROE: Research of Economics and Business
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/roe.v1i1.31

Abstract

Cognitive biases silently shape Malaysia’s healthcare system, influencing clinical decisions, patient safety, and the nation’s thriving medical tourism industry. While Malaysia excels in affordability and innovation, biases such as confirmation, overconfidence, and anchoring distort diagnoses, amplifying malpractice risks and ethical dilemmas. A 2023 case in Kuala Lumpur exposed life-threatening failures in cosmetic surgery tourism, underscoring systemic blind spots (The Strait Times, 2023). This study integrates macroeconomic analysis, AI-driven diagnostics, and cognitive theory to unravel the hidden forces jeopardizing medical integrity. Findings reveal a paradox: cutting-edge advancements coexist with workforce shortages, defensive medicine, and bias-driven errors. To safeguard Malaysia’s global reputation, this research advocates for AI-enhanced decision-making, cognitive bias training, and strategic workforce expansion. Beyond critique, this work presents a visionary roadmap—one that embeds cognitive resilience into healthcare strategy, ensuring that economic ambition never eclipses ethical imperatives. Malaysia stands at a crossroads: its future as a medical powerhouse depends on its ability to balance innovation, trust, and the sanctity of patient well-being
Co-Authors Ardhin, Muhammad Kurniawan Arif Maspul Sri Maryati