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All Journal JURNAL ILMIAH M-PROGRESS Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian Masyarakat Bhinneka
Juhaeti, Juhaeti
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

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Journal : Jurnal Pengabdian Masyarakat Bhinneka

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Digital Marketing Developing Online Business for Students of SMKN 48 Jakarta Sibarani, Bintang B; Juhaeti, Juhaeti; Afrianda, Rio; Hermawan, I Gusti Ngurah Willy; Permatasari, Rita Intan; Wijayanti, Dian; Salim, Firna Julia; Fallah, Raka Arbian; Ardini, Siska
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.519

Abstract

The rapid development of information and communication technology has significantly transformed marketing strategies from conventional methods to digital marketing. This transformation offers great opportunities for entrepreneurs, including vocational high school students, to develop online businesses. SMKN 48 Jakarta, particularly in the Online Business and Marketing department, has strong potential in this field; however, many students still lack adequate knowledge and skills in effectively applying digital marketing strategies. This Community Service Program (PKM) aims to provide training and mentoring for 67 students of SMKN 48 Jakarta through participatory and educational methods, including literacy-based socialization, hands-on training, interactive discussions, and learning outcome evaluations. The training materials cover fundamental concepts of digital marketing, the use of social media, creative content creation, and online store management. The results indicate an improvement in students’ understanding and skills in utilizing digital platforms for business development, as well as increased entrepreneurial motivation. This program is expected to make a tangible contribution to producing young entrepreneurs who are creative, competitive, and adaptive to technological advancements.
Co-Authors Afrianda, Rio Ardini, Siska Dian Wijayanti Dyah Widyastuti , Dewi Fallah, Raka Arbian Hermawan, I Gusti Ngurah Willy Novita Damayanti Permatasari, Rita Intan Salim, Firna Julia Sibarani, Bintang B