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All Journal Jurnal Pengabdian Masyarakat Bhinneka
Fallah, Raka Arbian
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

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Digital Marketing Developing Online Business for Students of SMKN 48 Jakarta Sibarani, Bintang B; Juhaeti, Juhaeti; Afrianda, Rio; Hermawan, I Gusti Ngurah Willy; Permatasari, Rita Intan; Wijayanti, Dian; Salim, Firna Julia; Fallah, Raka Arbian; Ardini, Siska
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.519

Abstract

The rapid development of information and communication technology has significantly transformed marketing strategies from conventional methods to digital marketing. This transformation offers great opportunities for entrepreneurs, including vocational high school students, to develop online businesses. SMKN 48 Jakarta, particularly in the Online Business and Marketing department, has strong potential in this field; however, many students still lack adequate knowledge and skills in effectively applying digital marketing strategies. This Community Service Program (PKM) aims to provide training and mentoring for 67 students of SMKN 48 Jakarta through participatory and educational methods, including literacy-based socialization, hands-on training, interactive discussions, and learning outcome evaluations. The training materials cover fundamental concepts of digital marketing, the use of social media, creative content creation, and online store management. The results indicate an improvement in students’ understanding and skills in utilizing digital platforms for business development, as well as increased entrepreneurial motivation. This program is expected to make a tangible contribution to producing young entrepreneurs who are creative, competitive, and adaptive to technological advancements.
Penguatan Literasi Keamanan Siber dan Manajemen Risiko Digital sebagai Bagian dari Manajemen Strategi SDM Penerbangan: Studi pada SMK Angkasa 1 Jakarta Afrianda, Rio; Juhaeti, Juhaeti; Hermawan, I Gusti Ngurah Willy; Sitio, Vera Sylvia Saragi; Permatasari, Rita Intan; Wijayanti, Dian; Wahyudi, Audra Putra; Fallah, Raka Arbian; Risanggalih, Mikael; Pasha, Luh Ketut Nanda Ayu
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1178

Abstract

Perkembangan teknologi digital meningkatkan ketergantungan generasi muda pada sistem informasi, sekaligus memperbesar risiko ancaman keamanan siber. Siswa Sekolah Menengah Kejuruan (SMK), khususnya yang terkait sektor penerbangan dan industri berbasis teknologi, tergolong rentan akibat keterbatasan literasi keamanan siber dan etika digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan literasi cyber security, sikap, dan perilaku digital aman melalui edukasi berbasis konteks industri dan risiko. Metode yang digunakan adalah kuasi-eksperimental dengan desain one-group pre-test–post-test. Intervensi berupa pelatihan literasi keamanan siber, pengenalan ancaman siber, etika digital, serta wawasan karier yang dikaitkan dengan kerangka Enterprise Risk Management (ERM). Evaluasi dilakukan menggunakan kuesioner skala Likert mencakup enam konstruk: pemahaman dasar, pengetahuan ancaman, sikap keamanan digital, perilaku digital aman, etika digital, dan wawasan karier. Hasil menunjukkan peningkatan signifikan pada seluruh konstruk, terutama pada pengetahuan ancaman siber, perilaku digital aman, dan wawasan karier. Temuan ini menegaskan efektivitas pendekatan edukatif berbasis konteks industri dalam memperkuat literasi dan kesadaran keamanan digital siswa. Program ini berkontribusi pada penguatan literasi siber di pendidikan vokasi serta berpotensi direplikasi pada institusi serupa.
Co-Authors Afrianda, Rio Ardini, Siska Dian Wijayanti Hermawan, I Gusti Ngurah Willy Juhaeti, Juhaeti Pasha, Luh Ketut Nanda Ayu Permatasari, Rita Intan Risanggalih, Mikael Salim, Firna Julia Sibarani, Bintang B Vera Sylvia Saragi Sitio Wahyudi, Audra Putra