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All Journal Jurnal Media Akademik (JMA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Bersama Ilmu Ekonomi
Muhamad Iqbal Fasa
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Transformasi Digital dalam Perbankan: Peran E-Businees dalam Mewujudkan Green Banking Putri Amelia; Muhamad Iqbal Fasa
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 1 (2025): Februari 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i1.59

Abstract

Digital transformation in the banking sector has become a key factor in improving operational efficiency and environmental sustainability. E-business itself is a technology for the development of a company, both internally and externally. Green Banking translates as a bank's effort to prioritize the implementation of sustainability in credit or sales activities. The type of research used is a qualitative data method recorded in books, notes, and reports of previous research findings. The methods used in this study are description and analysis. The description method aims to explain the phenomena associated with the ontological approach in Islamic economics, while the analytical method is used to analyze the data and information obtained from these literature sources. This study discusses how e-business strategies are applied in banking to realize the principles of green banking, Including the use of financial technology (fintech), digital-based banking services, and automation of transaction processes. With a qualitative approach and literature studies, the results show that digital transformation not only improves the efficiency and convenience of banking services, but also contributes to reducing carbon footprint and supporting sustainability policies in the financial sector Therefore, the integration of e-business in banking is a strategic step in realizing a more environmentally friendly banking system.
TINGKAT KEPUASAN NASABAH DAN PENGARUHNYA TERHADAP LOYALITAS DI SEKTOR PERBANKAN SYARIAH Dimas galih saputra; Muhamad iqbal fasa
Jurnal Media Akademik (JMA) Vol. 3 No. 4 (2025): JURNAL MEDIA AKADEMIK Edisi April
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/na5tjj43

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak tingkat kepuasan nasabah terhadap pengabdian nasabah di industri perbankan syariah di Indonesia. Kepuasan nasabah merupakan elemen krusial yang dapat memengaruhi seberapa setia nasabah terhadap bank syariah, yang pada akhirnya berkontribusi terhadap kelangsungan dan pertumbuhan bank tersebut. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang disebarkan kepada nasabah aktif bank syariah yang ada di Indonesia. Dimensi kepuasan nasabah dinilai melalui lima aspek, yaitu mutu layanan, ketepatan produk, kenyamanan, kepercayaan, dan komunikasi. Sementara itu, variabel loyalitas nasabah diukur melalui komitmen nasabah, intent untuk memanfaatkan layanan dalam jangka panjang, dan rekomendasi kepada orang lain. Pendekatan analisis yang diterapkan adalah regresi linier sederhana untuk mengeksplorasi dampak kepuasan nasabah terhadap kesetiaan nasabah. Temuan penelitian mengungkapkan bahwa kepuasan nasabah berpengaruh signifikan terhadap loyalitas mereka, di mana mutu layanan dan kepercayaan menjadi faktor yang paling kuat dalam membangun kesetiaan. Penelitian ini juga menunjukkan bahwa semakin tinggi tingkat kepuasan nasabah terhadap layanan bank syariah, semakin besar kemungkinan mereka untuk terus menggunakan layanan bank syariah tersebut dalam jangka panjang dan merekomendasikannya kepada orang lain.Berdasarkan apa yang ditemukan, manajemen bank syariah dianjurkan untuk lebih memperhatikan elemen-elemen yang memengaruhi kepuasan nasabah, khususnya dalam meningkatkan mutu layanan dan membangun kepercayaan nasabah, demi mempertahankan kesetiaan nasabah yang tinggi. Penelitian ini diharapkan bisa memberikan wawasan berguna bagi bank syariah dalam merumuskan strategi pemasaran serta pengembangan produk dan layanan yang lebih baik.
STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN Amanda Ridho Ivanza; Muhamad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Marketing Strategy is a form of a company's plan in the field of marketing to obtain optimal results in increasing the company's sales volume. The purpose of this research is to find out what marketing strategies have been implemented. This research uses a qualitative approach method, where research emphasizes the aspect of in-depth data in order to obtain the quality of research. In a company, marketing strategy plays an important role in increasing sales within the company. Marketing strategies are implemented to help companies achieve sales targets with 3 components, namely Segmentation, Targeting and Positioning. The results of the research show that sales have not implemented an appropriate marketing strategy which has decreased quite drastically. This is based on the ineffective implementation of the marketing mix (4P) and the lack of set sales targets
LAYANAN PERBANKAN SYARIAH BERBASIS TEKNOLOGI SEBAGAI WUJUD PENERAPAN GREEN BANKING Bagas Oges Bryan Pratama; Muhamad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 2 (2025): APRIL - MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Technology-based islamic banking service innovation is a technological innovation whose operational activities no longer use humans but use automatic and computer-controlled methods. Green banking is an environmentally sound bank operational activity as an effort to be responsible for environmental sustainability. The method used in this research is descriptive qualitative analysis, where all the data generated is presented in the form of a description, namely an overview of the research results. The results of the study show that innovation in technology based Islamic banking services is one of the efforts of Islamic banking in implementing green banking
Co-Authors Amanda Ridho Ivanza Bagas Oges Bryan Pratama Dimas Galih Saputra Putri Amelia