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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Siva Marsya Oktaviany
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Generasi Unggul Berkarakter dengan Soft Skill Enterpreneur Mewujudkan Pembangunan Berkelanjutan Siswa SMK Bina Mitra Sri Winda Hardiyanti Daminik; Jon Edy; Suryana Suryana; Siva Marsya Oktaviany; Dini Maelani; Salsabila Sayyidina
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4387

Abstract

Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while contributing to creating social, economic and environmental balance. This research highlights the importance of integrating soft skills development in education and training systems, both formal and non-formal, as a strategy to build the capacity of the younger generation. A holistic approach is needed, involving collaboration between the government, educational institutions, community organizations and the private sector in creating a learning environment that supports the strengthening of soft skills. Through experiential learning, leadership training, and character development programs, young people can develop their potential in line with the needs of the world of work and the demands of sustainability. Research results show that generations who excel in soft skills have a greater ability to adapt to change, work in cross-cultural teams, and create innovative solutions to problems
GREEN MARKETING, ENVIRONMENTAL AWARENESS, AND PURCHASE INTENTION OF ECO BAGS: A STUDY OF PRIVATE VOCATIONAL SCHOOL TEACHERS IN BEKASI REGENCY Sarmin; Suryana; Siva Marsya Oktaviany
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 2 (2026): April
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i2.733

Abstract

This study aims to analyze the influence of Green Marketing and Environmental Awareness on consumers' intention to purchase environmentally friendly bags at minimarkets, both separately and simultaneously. This study uses a quantitative and associative approach. The study involved private vocational school teachers in Bekasi Regency, with 341 respondents selected at random. After data collection through questionnaires, instrument testing, classical assumptions, and hypothesis testing were conducted using multiple linear regression with SPSS version 26.0. The results indicate that the desire to purchase ECO BAGs is partially influenced by green advertising and environmental awareness. Additionally, both independent variables significantly influence the dependent variable. According to the coefficient of determination (R²) value of 0.747, green advertising and environmental awareness can explain 74.7% of the interest in purchasing variable. Other variables outside the research model influence 25.3%. Therefore, companies should use Green Marketing strategies and increase environmental awareness in their communications to encourage customers to purchase environmentally friendly products such as ECO BAGs.
Co-Authors Dini Maelani Jon Edy Salsabila Sayyidina Sarmin Sri Winda Hardiyanti Daminik Suryana Suryana Suryana