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All Journal Gemilang: Jurnal Manajemen dan Akuntansi
Viki Sulistia
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Humanities

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Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Produk Mie Gaga pada Pengguna Instagram JABODETABEK Viki Sulistia; Refany Novia Siboro
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2001

Abstract

Changes in people's lifestyles in the era of globalization demand that everything becomes fast and practical, including in fulfilling food needs. This has led to significant growth in the fast food industry, including instant noodle products. This study aims to analyze the influence of brand image and product quality on the purchasing decisions of Mie Gaga products among Instagram users in the Jabodetabek area. This research is motivated by the differing results of previous studies regarding the influence of brand image and product quality on purchasing decisions. The method used is quantitative with a survey approach, utilizing online questionnaires distributed via Google Forms. The sample in this study consisted of 80 respondents, determined based on the formula by Hair et al. (2010). Data analysis techniques include Classical Assumption Tests such as Autocorrelation Test, Multicollinearity Test, Normality Test, and Heteroscedasticity Test, as well as Multiple Linear Regression analysis using SPSS version 22. The results of this study are expected to provide a deeper understanding of the factors influencing purchasing decisions of Mie Gaga products, particularly through the Instagram social media platform. Keywords: , Brand ImGE, Purchasing Decisions
Pengaruh Kecerdasan Emosional dan Disiplin Kerja terhadap Kinerja Karyawan pada Platform Candidate College Refany Novia Siboro; Viki Sulistia
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.2002

Abstract

Candidate College is a digital platform engaged in education and education to help Indonesian students hone their abilities and skills in the field of education they are interested in. This study aims to analyze the effect of emotional intelligence and work discipline on employee performance on the Candidate College platform. This study provides insight that in order to improve employee performance, the Candidate College platform needs to consider developing programs that not only focus on improving technical skills, but also on improving emotional intelligence and strengthening work discipline. Thus, employees will be better able to manage their emotions and behavior, which will later contribute to improving overall performance. The research method used is quantitative with a descriptive approach and with a sampling technique, namely saturated samples with a sample size of 40 people. Data collection was carried out through questionnaires and interviews with several employees at the Candidate College. The results of the study showed that emotional intelligence and work discipline simultaneously had a significant effect on employee performance on the Candidate College platform. Partially, emotional intelligence has a positive and significant effect on employee performance, while work discipline also has a positive and significant effect on employee performance. The implication of this study is that the management of the Candidate College platform needs to pay attention to and improve employee emotional intelligence and work discipline to encourage optimal employee performance.
Co-Authors Refany Novia Siboro