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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Pardosi, Fitri Apriani
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).
Co-Authors Kepler Sinaga Siagian, Nalom