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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) International Journal of Applied Business and International Management
Rifani, Siti Khusnul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Impact of Digital Marketing, Market Orientation, Entrepreneurial Competencies, and Entrepreneurship Characteristics on the Fashion MSMEs Performance in Yogyakarta Rifani, Siti Khusnul; Arif, Nina Fapari; Wijaya, Riko Setya; Rahman, Fathi Habibatur
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3879

Abstract

The creative economy sector has been a key driver of economic growth, with the fashion-textile and clothing industry being a significant component. However, businesses in this sector face numerous challenges as they strive to remain competitive within the MSME ecosystem. The objective of this study is to examine the impact of digital marketing, market orientation, entrepreneurial competence, and entrepreneurial characteristics on the performance of fashion SMEs in Yogyakarta. The research sample consists of 100 respondents, selected using maximum likelihood estimation. The methodology employed in this study is Structural Equation Modeling (SEM) with SMART PLS 3.2.9. The results indicate that digital marketing and market orientation have a significant positive effect on MSME performance, while entrepreneurial competence does not show a significant impact. Furthermore, entrepreneurial characteristics are found to enhance the performance of MSMEs. In conclusion, the findings highlight the importance of digital marketing, market orientation, and entrepreneurial characteristics in improving the performance of fashion SMEs, providing valuable implications for business strategies within this sector.
ANALYSIS OF QUALITY MANAGEMENT IN THE SUSTAINABLE PALM OIL INDUSTRY IN RIAU: A QUALITATIVE STUDY OF INDEPENDENT FARMERS Rahman, Fathi Habibatur; Arif, Nina Fapari; Rifani, Siti Khusnul
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Volume 13 Nomor 2 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v13i2.10025

Abstract

This study aims to analyse quality management in the sustainable palm oil industry in Riau Province, focusing on the practices of independent palm oil farmers. Using a qualitative approach through surveys and in-depth interviews with 30-40 farmers selected through purposive sampling, this study explores the understanding, challenges, and quality management strategies applied by farmers. The results indicate that while farmers' understanding of quality standards and cultivation practices is already quite good, there is a gap between theory and practice due to limitations in capital, access to technology, and institutional support. Training and mentoring have proven effective in improving knowledge and quality management practices; however, challenges such as fluctuations in TBS prices and inadequate infrastructure still hinder optimal implementation. Key factors influencing quality management include raw material quality, workforce competence, institutional support, and infrastructure. Recommended strengthening strategies include capacity building through training, institutional strengthening, accelerated certification, infrastructure improvement, and multi-stakeholder synergy. The findings of this study provide a comprehensive overview of the quality management conditions of independent oil palm farmers in Riau and serve as the basis for policy recommendations and training programmes to support the sustainability and competitiveness of the oil palm industry.
Co-Authors Arif, Nina Fapari Fathi Habibatur Rahman Wijaya, Riko Setya