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THE IMPACT OF E-COMMERCE ON THE SUPPLY CHAIN OF SMALL-SCALE FARMING: EVIDENCE FROM LIMPOPO PROVINCE, SOUTH AFRICA Quentin Ozum Musibon; Patrick Mupambwa; Farai Nyika
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2023

Abstract

Small-scale horticultural farmers in Limpopo, South Africa have struggled to gain full market access and lag large-scale farmers in terms of technology and the necessary resources to engage in e-commerce. This study assesses the impact of e-commerce on the supply chain of horticultural commodities for small-scale farmers in the Limpopo. Using a quantitative research approach, the study targeted 200 small-scale farmers specializing in horticultural commodities. The study used a random sampling technique to select 100 participants. The key results are that e-commerce provided farmers with accurate information for decision-making, reduced costs in the supply chain, and increased the efficiency of fresh produce delivery to customers. However, e-commerce has not enabled small-scale farmers to charge competitive prices for their produce. Research implications: The South African government is advised to prioritize investment in rural connectivity where most of these small-scale farmers are located, connecting farmers' organizations with e-commerce platforms. The government is also encouraged to collaborate with the private sector to enhance the organizational and commercial capacities of farming organizations.