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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Rotua Sri Linda Sitompul
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THE IMPACT OF WORK LIFE BALANCE AND WORKLOAD ON JOB SATISFACTION THROUGH EMPLOYEE WORK MOTIVATION IN PRIVATE UNIVERSITY IN TEBING TINGGI Rotua Sri Linda Sitompul; Sri Rahayu; Aisyah Siregar; Christin Sianipar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3420

Abstract

This study aims to analyze the influence of Work-Life Balance and Workload on Job Satisfaction through Work Motivation among administrative staff at private higher education institutions in Tebing Tinggi City. The research employs a quantitative approach with an explanatory research design, which seeks to explain causal relationships between variables through hypothesis testing. The population in this study consists of 38 administrative staff members, with a total sampling technique used: 24 from STIE Bina Karya and 14 from STAI Tebing Tinggi Deli. The data analysis technique applied is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The analysis process includes the evaluation of the outer model to assess instrument validity and reliability, and the inner model to examine the relationships among latent variables, supported by t-tests and R². The findings reveal that Work-Life Balance and Workload significantly influence Work Motivation. Additionally, Workload has a direct positive effect on Job Satisfaction, while Work-Life Balance does not have a significant effect on Job Satisfaction. Moreover, Work Motivation does not significantly affect Job Satisfaction, nor does it mediate the relationship between either Work-Life Balance or Workload and Job Satisfaction.
THE INFLUENCE OF PRODUCT DIVERSITY AND CUSTOMER RELATIONSHIP MANAGEMENT ON LOYALTY CUSTOMERS THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ( Case Study of Bo Cafe & Resto Tebing Tinggi ) Wahyu Ginanjar; Rotua Sri Linda Sitompul; Dara Mustika; Mangasi Sinurat; Rapat Piter Sony
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2179

Abstract

management on customer loyalty through customer satisfaction as an intervening variable (case study of Bo Cafe & Resto Tebing Tinggi). The research method used is a quantitative method using the help of Smart PLS version 3.0 which was collected from the results of distributing questionnaires to 96 consumers of Café BO & Resto Tebing Tinggi. The analytical method used in this research is using instrument tests, namely validity and reliability tests. measurement model (outer model), namely validity test, reliability test, then the structural model (inner model) includes: coefficient of determination/r-square (r2), goodness of fit model and hypothesis testing with the t-statistic test and indirect effect test (indirect influence). The results of Smart PLS 3.0 in this research are that Product Diversity has no effect on Customer Satisfaction, Customer Relationship Management has an effect on Customer Satisfaction, Product Diversity has an effect on Customer Loyalty, Customer Relationship Management has an effect on Customer Loyalty, meaning that Customer Satisfaction has no effect on Customer Loyalty, Customer Satisfaction cannot mediate the influence of Product Diversity, Customer Satisfaction cannot mediate the influence of Customer Relationship Management on Customer Loyalty.
Co-Authors Aisyah Siregar Christin Sianipar Dara Mustika Mangasi Sinurat Rapat Piter Sony SRI RAHAYU Wahyu Ginanjar