Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Amas Sari Martanti
Unknown Affiliation
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BUSINESS DEVELOPMENT ANALYSIS OF BUSINESS MODEL CANVAS (BMC) AND SWOT IN WEST BEKASI COFFEE INTERMEDIARY UMKM Ida Hendarsih; Amas Sari Martanti; Diana Tambunan
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 2 (2025): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i2.2570

Abstract

Coffee Intermediary Business as an MSME business still needs optimization for business development. The purpose of this study is to analyze the canvas business model and SWOT analysis to provide business improvements in Coffee Intermediary MSME. The analysis method used in the study is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The results of the study indicate that the Coffee Intermediary MSME business model needs to be improved in the elements of key partners, key activities, key resources, revenue streams, while the results of the SWOT analysis showed high scores on IFE (4.22) and EFE (4.33), indicating a strong competitive position with significant market opportunities, but to maintain its business excellence, Coffee Intermediary must continue to improve its strengths and improve its weaknesses.
Co-Authors Diana Tambunan Ida Hendarsih