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All Journal Majalah Ilmiah Bijak
Sirait, Noval Martahan Hasonangan
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Humanities Economics, Econometrics & Finance Social Sciences

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The Impact of Artificial Intelligence (AI) and Social Media on Student Academic Performance: a Case Study at a Health College Sirait, Noval Martahan Hasonangan; Bahri, Ronny Samsul
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4580

Abstract

This study investigates the effects of Artificial Intelligence (AI), Smart Learning, and Social Media on academic performance among students at STIKES ARJUNA Laguboti, Toba, North Sumatra. Using a quantitative approach, data were collected from 225 students across three academic programs—Bachelor's in Pharmacy, Diploma in Pharmacy, and Diploma in Nursing—through random sampling. SmartPLS analysis reveals that Smart Learning and Social Media significantly enhance academic performance, with Smart Learning showing a strong positive impact, while Social Media fosters engagement and collaborative learning, indirectly improving outcomes. However, AI, while positively influencing Smart Learning, does not directly affect academic performance, suggesting that effective AI integration requires enhanced digital literacy and targeted interventions. These findings underscore the importance of integrating Smart Learning and Social Media into educational frameworks and addressing challenges in AI utilization to optimize academic success.
Co-Authors Bahri, Ronny Samsul