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All Journal Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Arrafi, Dzulfaqar
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Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Pengembangan Usaha UMKM Enyoy Mochi di Desa Kadugede Finardi, Felix Alexander; Liyanto, Daniel; Anastasya S., Dea Liwarty; Arrafi, Dzulfaqar; Suweco, Ammar Munadi; Wijaya Putri, Ni Made Febryangga; Suwondo, Yohana Devina; Wiradarmo, Aulia Ardista
Journal Pemberdayaan Masyarakat Indonesia Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.7.1.83-93

Abstract

Program Community Development II at Universitas Prasetiya Mulya is a community service activity aimed at applying students' knowledge to serve the community, particularly in Kuningan. One of the partners in this program is Enyoy Mochi, started its mochi business in Kadugede since 2018. Founded by Ms. Azka Nur Azizah and her husband, Enyoy Mochi offers 18 mochi flavors. Enyoy Mochi faces challenges in operations, finances, marketing, and human resource management. Universitas Prasetiya Mulya's Community Development II group assists Enyoy Mochi in optimizing mochi dough production processes, designing marketing strategies and branding, enhancingsocial media engagement, and activating Grab services. Additionally, the group provides financial recording , aids in creating SOPs, and employment contracts.
Co-Authors Anastasya S., Dea Liwarty Aulia Ardista Wiradarmo Finardi, Felix Alexander Liyanto, Daniel Suweco, Ammar Munadi Suwondo, Yohana Devina Wijaya Putri, Ni Made Febryangga