Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Vol 7 No 1 (2025): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)

Pengembangan Usaha UMKM Enyoy Mochi di Desa Kadugede

Finardi, Felix Alexander (Unknown)
Liyanto, Daniel (Unknown)
Anastasya S., Dea Liwarty (Unknown)
Arrafi, Dzulfaqar (Unknown)
Suweco, Ammar Munadi (Unknown)
Wijaya Putri, Ni Made Febryangga (Unknown)
Suwondo, Yohana Devina (Unknown)
Wiradarmo, Aulia Ardista (Unknown)



Article Info

Publish Date
04 Apr 2025

Abstract

Program Community Development II at Universitas Prasetiya Mulya is a community service activity aimed at applying students' knowledge to serve the community, particularly in Kuningan. One of the partners in this program is Enyoy Mochi, started its mochi business in Kadugede since 2018. Founded by Ms. Azka Nur Azizah and her husband, Enyoy Mochi offers 18 mochi flavors. Enyoy Mochi faces challenges in operations, finances, marketing, and human resource management. Universitas Prasetiya Mulya's Community Development II group assists Enyoy Mochi in optimizing mochi dough production processes, designing marketing strategies and branding, enhancingsocial media engagement, and activating Grab services. Additionally, the group provides financial recording , aids in creating SOPs, and employment contracts.

Copyrights © 2025






Journal Info

Abbrev

JPM

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Education Social Sciences

Description

JPMI memiliki ruang lingkup nasional, mencakup berbagai topik seputar pemberdayaan kewirausahaan masyarakat yang dilakukan dalam kegiatan pengembangan dan pengabdian kepada masyarakat. Tujuan publikasi jurnal ini adalah untuk menyebarluaskan pemikiran-pemikiran dan gagasan-gagasan konseptual serta ...