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p-Index From 2020 - 2025
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All Journal Procedia of Social Sciences and Humanities
Brameswari, Zhafira Adenia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Co-Authors Kartika, Mas Aldrin Zagna Rania