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All Journal Procedia of Social Sciences and Humanities Journal of Empowerment and Community Service
Kartika, Mas Aldrin Zagna Rania
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Education on Processing Cow's Milk into Various Flavors to Enhance the Appeal of Educational Tourism in Babadan Village: Edukasi Pengolahan Susu Sapi Menjadi Susu Berbagai Rasa untuk Meningkatkan Daya Tarik Wisata Edukasi di Desa Babadan Hayati, Anis Khoirin; Adi, Ali; Imaniah, Anissa Alifia; Kartika, Mas Aldrin Zagna Rania; Ornando, Muhammad Athallah Hazel; Wulandari, Yunita
Journal of Empowerment and Community Service (JECSR) Vol. 3 No. 1 (2023): November
Publisher : Wadah Inovasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53622/jecsr.v3i1.367

Abstract

Milk is an important source of nutrition that is rich in protein, fat, vitamins, minerals and probiotic microorganisms. However, the high nutrient content also increases the risk of microbial growth that can cause spoilage if not handled properly. One method to extend the shelf life of milk is through the pasteurization process. Babadan Village, located on the slopes of Mount Kelud, has great potential in the dairy farming sector as the main source of community income. However, there is still a lack of understanding about hygienic and innovative milk processing. This research aims to increase awareness of safe milk processing techniques and diversification of dairy-based products in Babadan Village to support the local economy and educational tourism. The methods used include coordination with stakeholders, observation in the field, and education through hands-on practice of milk processing with various flavors. This activity involved UMSIDA Group 1 KKN-P 2025 students and local elementary school students in understanding the importance of pasteurization, sterilization, and dairy product innovation. The results of the activity showed an increased understanding of the community, especially elementary school students, about the importance of good milk processing to increase product durability and selling value. This program also has the potential to increase the attractiveness of educational tourism in Babadan Village, which is expected to have a positive impact on the community.
Digital Dramaturgy: Raffi Ahmad's Identity Formation and Privacy Management on Instagram: Dramaturgi Digital: Pembentukan Identitas dan Pengelolaan Privasi Raffi Ahmad di Instagram Brameswari, Zhafira Adenia; Kartika, Mas Aldrin Zagna Rania
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.717

Abstract

This research discusses the digital dramaturgy strategy of Raffi Ahmad, a prominent figure in Indonesia. It investigates how he shapes his identity as a star, businessman, and family man, and manages his privacy on the Instagram platform. The research focuses on his online identity formation, audience management while maintaining his authenticity, and the opportunities and challenges he faces regarding privacy and participatory surveillance. Various theories and concepts such as online identity formation, parasocial relationships, context collapse, and privacy and participatory surveillance are used to explain this phenomenon. The purpose of this research is to explain effective strategies for public figures to manage their digital identities.
Co-Authors Adi, Ali Anis Khoirin Hayati Brameswari, Zhafira Adenia Imaniah, Anissa Alifia Ornando, Muhammad Athallah Hazel Yunita Wulandari