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Analysis of Public Figure Dwi Handa's Online Identity: Analisis Identitas Online Tokoh Publik Dwi Handa Agustina, Novita Dwi; Sabella, Alief Syahda
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.724

Abstract

Dwi Handayani has successfully created a strong and likable online persona. Through good relationships with her audience and a consistent content approach, she has effectively managed contextual breakdowns in her digital presence. This analysis examines how Dwi Handayani has built and maintained her online identity, managed interactions with diverse audiences, and navigated the challenges related to online reputation and privacy concerns. The findings suggest that while Handayani has established a robust online presence, there are significant areas where further strategic measures are required to protect her privacy and reputation. Highlights: Consistent Branding & Engagement – Dwi Handayani maintains a strong online persona through consistent content and active audience interaction. Context Management – She effectively navigates diverse audience expectations, minimizing misunderstandings in her digital presence. Privacy & Reputation Risks – Despite her success, further strategies are needed to enhance privacy protection and safeguard her online reputation. Keywords: Dwi Handayani, Online Persona, Social Media, Community Management, Privacy, Reputation
THE EXOTICISM OF THE FILM MARLINA THE MURDERER IN FOUR ACTS AS AN INTRODUCTION TO SUMBA TOURISM Sabella, Alief Syahda; Fikri, M. Andi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.439

Abstract

Objective: This study aims to examine the role of the film Marlina the Murderer in Four Acts (2017) in promoting Sumba tourism by analyzing how visual elements, dialogue, and cultural representations construct an image of exoticism and authenticity associated with Sumba Island, East Nusa Tenggara. Method: The research employs a qualitative approach using Roland Barthes’ semiotic framework, focusing on three levels of meaning—denotation, connotation, and myth. Data were collected through in-depth scene observation, documentation, and supporting literature on tourism and film studies. Results: The findings reveal that the film highlights distinctive cultural and natural features of Sumba, including Sandalwood horses, the Tanarara savanna hills, the local language, and traditional transportation. These elements not only emphasize cultural identity but also create an imaginative narrative of exoticism that strengthens the destination’s appeal and positions Sumba as a unique cultural tourism site. Novelty: This research contributes to the understanding of film as an indirect yet powerful medium for tourism promotion, offering insights into how cinematic representation can shape destination branding and suggesting a collaborative role for government, tourism stakeholders, and filmmakers in cultural-based tourism development.
Analysis of Public Figure Dwi Handa's Online Identity: Analisis Identitas Online Tokoh Publik Dwi Handa Agustina, Novita Dwi; Sabella, Alief Syahda
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.724

Abstract

Dwi Handayani has successfully created a strong and likable online persona. Through good relationships with her audience and a consistent content approach, she has effectively managed contextual breakdowns in her digital presence. This analysis examines how Dwi Handayani has built and maintained her online identity, managed interactions with diverse audiences, and navigated the challenges related to online reputation and privacy concerns. The findings suggest that while Handayani has established a robust online presence, there are significant areas where further strategic measures are required to protect her privacy and reputation. Highlights: Consistent Branding & Engagement – Dwi Handayani maintains a strong online persona through consistent content and active audience interaction. Context Management – She effectively navigates diverse audience expectations, minimizing misunderstandings in her digital presence. Privacy & Reputation Risks – Despite her success, further strategies are needed to enhance privacy protection and safeguard her online reputation. Keywords: Dwi Handayani, Online Persona, Social Media, Community Management, Privacy, Reputation