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All Journal Procedia of Social Sciences and Humanities Proceeding of International Conference on Social Science and Humanity
Amelia, Nike Firnanda Dwi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Influencer Analysis of Prilly Latuconsina’s Online Identity in Building Public Image on Instagram: Analisis Identitas Online Prilly Latuconsina dalam Membangun Citra Publik di Instagram Amelia, Nike Firnanda Dwi; Nur Fadhilah, Sevia; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.726

Abstract

This research aims to analyze Prilly Latuconsina's online identity in building her public image through the Instagram platform. This research uses descriptive qualitative research method by analyzing the content of Prilly's uploads on Instagram, including photos and captions that reflect the values and messages she wants to convey to the audience. The results of this study show that Prilly succeeded in creating a positive and inspiring image through effective visual and narrative communication strategies, reflecting her role as an artist and educator. Erving Goffman's dramaturgy theory is applied to understand how Prilly builds her public image on social media, by distinguishing between the “front stage” and “back stage” in her social interactions. The results of this study provide insight into the importance of personal branding in the context of social media for public figures.
STORYTELLING ANALYSIS ON YOUTUBE ACCOUNT CONTENT @NADIAOMARA Amelia, Nike Firnanda Dwi; Aesthetika, Nur Maghfira
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.432

Abstract

Objective: This study aims to analyze Storytelling on the content of @NadiaOmara youtube account. Method: This research also uses Joe Lambert's digital storytelling theory which includes seven main elements. The research method used is a qualitative approach with a descriptive nature, which is carried out through observation of YouTube content @NadiaOmara. The data analysis technique refers to the model developed by Miles and Huberman, which includes three main stages, namely data reduction, data presentation, and conclusion drawing or verification process. Results: The results of the study show that the success of Nadia Omara's storytelling is supported by the use of seven digital storytelling elements by Joe Lambert, namely Point of View, Dramatic Question, Emotional Content, The Gift of Your Voice, the power of the soundtrack, Economy, Pacing which creates a strong story atmosphere and maintains the audience's attention until the end. The narrative techniques applied not only build tension, but also strengthen the emotional connection with the audience. Novelty: By understanding this strategy, this research can be a reference for other content creators who want to develop more effective storytelling on digital platforms.
Influencer Analysis of Prilly Latuconsina’s Online Identity in Building Public Image on Instagram: Analisis Identitas Online Prilly Latuconsina dalam Membangun Citra Publik di Instagram Amelia, Nike Firnanda Dwi; Nur Fadhilah, Sevia; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.726

Abstract

This research aims to analyze Prilly Latuconsina's online identity in building her public image through the Instagram platform. This research uses descriptive qualitative research method by analyzing the content of Prilly's uploads on Instagram, including photos and captions that reflect the values and messages she wants to convey to the audience. The results of this study show that Prilly succeeded in creating a positive and inspiring image through effective visual and narrative communication strategies, reflecting her role as an artist and educator. Erving Goffman's dramaturgy theory is applied to understand how Prilly builds her public image on social media, by distinguishing between the “front stage” and “back stage” in her social interactions. The results of this study provide insight into the importance of personal branding in the context of social media for public figures.
Co-Authors Aesthetika, Nur Maghfira Nur Fadhilah, Sevia Poppy Febriana