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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Bisnis dan Komunikasi Digital Proceeding of International Conference on Social Science and Humanity International Journal of Business, Law and Political Science
Aesthetika, Nur Maghfira
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Membuat Pengalaman Online yang Menarik Psikologi Keterlibatan Pemain Hidayat, Muhamad Teguh; Aesthetika, Nur Maghfira
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.3087

Abstract

Penelitian ini menyelidiki faktor-faktor yang mendorong perilaku konsumtif di kalangan pemain game online dan taktik psikologi komunikasi yang digunakan oleh pengembang game free-to-play populer seperti Free Fire, Clash of Clans, dan Mobile Legends untuk memengaruhi keputusan pembelian dalam game tersebut. Menggunakan metode kualitatif deskriptif dengan pengumpulan data observasi, penelitian ini mengidentifikasi strategi komunikasi persuasif seperti kognisi emosional, teori kelangkaan, dan teknik foot-in-the-door yang digunakan oleh para pengembang. Temuan ini menjelaskan bagaimana taktik-taktik ini membentuk perilaku pembelian pemain, mengatasi kesenjangan pengetahuan yang signifikan dalam memahami dinamika konsumsi dalam game. Penelitian ini menawarkan implikasi bagi pengembang game dan pembuat kebijakan dalam mempertimbangkan dimensi etis dari strategi monetisasi dalam game dan dampaknya terhadap perilaku pemain.
STORYTELLING ANALYSIS ON YOUTUBE ACCOUNT CONTENT @NADIAOMARA Amelia, Nike Firnanda Dwi; Aesthetika, Nur Maghfira
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.432

Abstract

Objective: This study aims to analyze Storytelling on the content of @NadiaOmara youtube account. Method: This research also uses Joe Lambert's digital storytelling theory which includes seven main elements. The research method used is a qualitative approach with a descriptive nature, which is carried out through observation of YouTube content @NadiaOmara. The data analysis technique refers to the model developed by Miles and Huberman, which includes three main stages, namely data reduction, data presentation, and conclusion drawing or verification process. Results: The results of the study show that the success of Nadia Omara's storytelling is supported by the use of seven digital storytelling elements by Joe Lambert, namely Point of View, Dramatic Question, Emotional Content, The Gift of Your Voice, the power of the soundtrack, Economy, Pacing which creates a strong story atmosphere and maintains the audience's attention until the end. The narrative techniques applied not only build tension, but also strengthen the emotional connection with the audience. Novelty: By understanding this strategy, this research can be a reference for other content creators who want to develop more effective storytelling on digital platforms.
SRATEGI KOMUNIKASI PENGENALAN APLIKASI CIRCLE OLEH DINAS PERINDUSTRIAN DAN PERDAGANGAN KABUPATEN SIDOARJO Ardiningsih, Richa Dwi; Aesthetika, Nur Maghfira
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 2 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i2.2625

Abstract

Strategi komunikasi dapat diartikan sebagai perencanaan dalam penyampaian pesan melalui kombinasi dari berbagai unsur komunikasi. Dalam sosialisasi pengenalan aplikasi circle maka diperlukan strategi komunikasi yang baik dengan memperhatikan berbagai unsur – unsur komunikasi. Oleh karenanya penelitian ini dilakukan untuk meneliti mengenai strategi komunikasi pengenalan aplikasi circle oleh DISPERINDAG Kabupaten Sidoarjo dengan menganalisa juga unsur – unsur strategi komunikasi menggunakan teori Harold D Laswell. Metode yang digunakan dalam penelitian ini menggunakan pendekatan metode kualitatif deskriptif dimana metode ini digunakan untuk mendeskripsikan mengenai strategi komunikasi pengenalan aplikasi circle. Adapun teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Pemilihan informan dalam penelitian ini menggunakan purposive sampling dimana informan yang dipilih merupakan informan yang dianggap mengerti mengenai tema penelitian yang sedang diangkat. Hasil penelitian menunjukkan bahwa sosialisasi telah dilaksanakan pada kedua pasar di Kabupaten Sidoarjo yakni pasar larangan dan pasar porong. Adapun berdasarkan pemetaan dengan menggunakan teori onong maka didapatkan bahwa dalam pelaksanaan sosialiasi ini masih belum menggunakan media komunikasi sehingga kedepan diperlukan penggunaan media komunikasi.
INSTAGRAM MEDIA CONTENT ANALYSIS @BICKLEYFLORIST FLOWER BOUQUET BUSINESS AS PROMOTIONAL MEDIA Putri, Amalia Nurdiana; Aesthetika, Nur Maghfira
International Journal of Business, Law and Political Science Vol. 1 No. 8 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i8.235

Abstract

General Background: In the digital age, social media platforms, particularly Instagram, have become essential tools for businesses to enhance their marketing efforts and engage with consumers. Specific Background: This research focuses on the Instagram account @bickleiyflorist, aiming to analyze how its content aligns with the principles of Social Media Marketing (SMM) to promote its flower bouquet business. Knowledge Gap: While numerous studies address social media marketing strategies, there is a lack of detailed analyses regarding specific content dimensions and promotional tactics utilized by individual accounts within niche markets such as floristry. Aims: The primary aim of this study is to investigate the social media content of @bickleiyflorist and its effectiveness in engaging audiences and driving sales. Results: Through descriptive qualitative research, data was collected from Instagram posts between January and July 2024. The findings reveal that @bickleiyflorist's content reflects five key dimensions of SMM: Entertainment, Interaction, Trendness, Customization, and Word of Mouth communication. Additionally, the account employs various promotional strategies, including visually appealing photos and videos, informative captions, and relevant hashtags to enhance content discoverability. Novelty: This research provides a focused analysis of how a specific Instagram account in the floristry sector leverages social media marketing dimensions and promotional strategies, offering insights that can be applied to similar businesses. Implications: The findings demonstrate that @bickleiyflorist effectively uses Instagram as a promotional platform, highlighting the importance of engaging and informative content paired with strategic marketing tactics to capture audience attention and boost sales. This study contributes to the broader understanding of effective social media practices in niche markets.
Co-Authors Amelia, Nike Firnanda Dwi Ardiningsih, Richa Dwi Hidayat, Muhamad Teguh Putri, Amalia Nurdiana