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All Journal Procedia of Social Sciences and Humanities Proceeding of International Conference on Social Science and Humanity
Armawati, Dea
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analysis of Fadil Jaidi's Online Identity on TikTok : Analisis Identitas Online Fadil Jaidi di TikTok Armawati, Dea; Juliananta Putra, Airlangga Cipta
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.729

Abstract

The development of information and communication technology has facilitated the emergence of various social media platforms, including TikTok, which serves as a strategic tool for individuals and public figures to build their online identity. This study aims to analyze the strategies employed by Fadil Jaidi in constructing his digital identity through TikTok content. Using a descriptive qualitative approach, this case study explores elements such as authenticity, context management, and collaboration in shaping Fadil Jaidi's image. The findings reveal that Fadil successfully creates a relatable, consistent, and engaging persona through audience interactions and content reflecting familial values and humor. Despite challenges like context collapse and privacy risks, Fadil effectively leverages social media opportunities to strengthen his personal branding. This research provides insights into the dynamics of digital identity in an increasingly interactive social media era.
ANALYSIS OF PUBLIC RELATIONS CODE OF ETHICS IN THE FILM AIR 2023 Armawati, Dea; Rochmania, Ainur
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.438

Abstract

Objective: This study aims to examine how the PRSA (Public Relations Society of America) Code of Ethics principles are represented in the film Air (2023), which depicts the communication strategies between Nike and Michael Jordan in establishing brand image. Method: Using a descriptive qualitative approach, data were collected through detailed scene observation and supporting theoretical documentation. The analysis employed stages of data reduction, presentation, and conclusion to identify ethical values embedded in character interactions and narrative development. Results: The findings indicate that the six PRSA principles—advocacy, honesty, expertise, independence, loyalty, and fairness—are consistently reflected in the film, particularly through the communication strategies and decision-making processes of Sonny Vaccaro and Deloris Jordan. These portrayals illustrate the role of ethics in fostering credibility, building reputation, and maintaining public trust within professional Public Relations practice. Novelty: This research contributes to the intersection of media studies and public relations ethics by demonstrating how cinematic narratives can serve as a medium to analyze and contextualize ethical practices, offering insights for both academic discourse and professional application in the communication field.
Analysis of Fadil Jaidi's Online Identity on TikTok : Analisis Identitas Online Fadil Jaidi di TikTok Armawati, Dea; Juliananta Putra, Airlangga Cipta
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.729

Abstract

The development of information and communication technology has facilitated the emergence of various social media platforms, including TikTok, which serves as a strategic tool for individuals and public figures to build their online identity. This study aims to analyze the strategies employed by Fadil Jaidi in constructing his digital identity through TikTok content. Using a descriptive qualitative approach, this case study explores elements such as authenticity, context management, and collaboration in shaping Fadil Jaidi's image. The findings reveal that Fadil successfully creates a relatable, consistent, and engaging persona through audience interactions and content reflecting familial values and humor. Despite challenges like context collapse and privacy risks, Fadil effectively leverages social media opportunities to strengthen his personal branding. This research provides insights into the dynamics of digital identity in an increasingly interactive social media era.
Co-Authors Juliananta Putra, Airlangga Cipta Rochmania, Ainur