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p-Index From 2020 - 2025
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All Journal Procedia of Social Sciences and Humanities
Perlita, Lora Langit Rafidah Azaria
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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The The Influence of Digital Identity on Indonesia's Young Generation on Awkarin's Instagram Post: Pengaruh Identitas Digital terhadap Generasi Muda Indonesia pada Postingan Instagram Awkarin Perlita, Lora Langit Rafidah Azaria; Munawaroh, Madinatul
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.741

Abstract

Awkarin's digital identity has become an interesting phenomenon among the young generation of Indonesia. This article explores how Awkarin builds and maintains his online identity across various social media platforms, as well as its impact on the behavior and views of the younger generation. Through a combination of authentic, controversial, and inspiring content, Awkarin managed to manage diverse audiences while facing the challenge of 'context collapse', where various audience segments meet in one digital space. In addition, this article also highlights the strategies that Awkarin uses to maintain its authenticity amid the risks and opportunities that come with privacy and surveillance in the digital environment. With this in-depth analysis, it is hoped that it can provide valuable insights for the younger generation on the importance of building a strong and authentic digital identity, as well as how to navigate the online world wisely and carefully.
The The Influence of Digital Identity on Indonesia's Young Generation on Awkarin's Instagram Post: Pengaruh Identitas Digital terhadap Generasi Muda Indonesia pada Postingan Instagram Awkarin Perlita, Lora Langit Rafidah Azaria; Munawaroh, Madinatul
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.741

Abstract

Awkarin's digital identity has become an interesting phenomenon among the young generation of Indonesia. This article explores how Awkarin builds and maintains his online identity across various social media platforms, as well as its impact on the behavior and views of the younger generation. Through a combination of authentic, controversial, and inspiring content, Awkarin managed to manage diverse audiences while facing the challenge of 'context collapse', where various audience segments meet in one digital space. In addition, this article also highlights the strategies that Awkarin uses to maintain its authenticity amid the risks and opportunities that come with privacy and surveillance in the digital environment. With this in-depth analysis, it is hoped that it can provide valuable insights for the younger generation on the importance of building a strong and authentic digital identity, as well as how to navigate the online world wisely and carefully.
Co-Authors Madinatul Munawaroh