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All Journal Fusion : Jurnal Pengabdian Kepada Masyarakat JEKSya Jurnal Ekonomi dan Keuangan Syariah
Rezky Dwinda Br Silalahi
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Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Sosialisasi Peran Imam Sutan Dalam Pengembangan Budaya Dan Agama Islam Di Kampung Hinai Kabupaten Langkat Rezky Dwinda Br Silalahi; Khofifah Riana Br Bangun; M. Fadeli Riansyah; Sufriansyah; Nurul Hasanah
Fusion: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2025): Maret
Publisher : peduli riset dan pengabdian masyarakat

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The Role of Imam Sutan in the Development of Islamic Culture and Religion in Hinai Village, In the context of a diverse society, Imam Sutan not only functions as a spiritual leader but also as an agent of social change. This study uses a qualitative approach with interview methods and participatory observation to collect data. The results of the study indicate that Imam Sutan has several important roles: as an educator, mediator, and preserver of tradition. As an educator, he teaches Islamic values ​​to the younger generation through teachings in the mosque and social activities. As a mediator, he plays a role in resolving conflicts in the community, maintaining harmony between residents, and strengthening community solidarity. In addition, Imam Sutan also plays a role in preserving local traditions that are in line with Islamic teachings, thus creating synergy between local culture and religious values. Through various religious and social activities, Imam Sutan has succeeded in integrating Islamic principles into the daily lives of the community, which has a positive impact on strengthening the cultural and spiritual identity of the Hinai Village community. This study is expected to contribute to the understanding of the role of religious leaders in the context of local culture, as well as encourage further research on the dynamics of interaction between religion and culture.
Analisis Strategi Pemasaran Produk Pembiayaan Kepemilikan Emas Dalam Meningkatkan Jumlah Nasabah Rezky Dwinda Br Silalahi; Asmawarna Sinaga; Usmaidar
Jurnal Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2025): September 2025
Publisher : Peduli Riset dan Pengabdian Masyarakat

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This study aims to analyze the marketing strategy of gold financing products (gold installments) at PT. Bank Syariah Indonesia KCP Pangkalan Brandan. The method used is descriptive qualitative through interviews, observation, and documentation. The results show that the gold installment product with murabahah contracts complies with sharia principles. The marketing mix-based marketing strategy (product, price, place, promotion) was able to increase the number of customers from 116 in 2021 to 425 in 2025. A SWOT analysis confirmed the strengths, weaknesses, opportunities, and threats that influence this strategy. The study concluded that the gold installment marketing strategy is effective, but needs to be strengthened with product innovation, digital promotion, and public education.
Co-Authors Asmawarna Sinaga Khofifah Riana Br Bangun M. Fadeli Riansyah Nurul Hasanah Sufriansyah Usmaidar