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All Journal Dinasti Accounting Review
Kamya, Bhatt
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Economics, Econometrics & Finance

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Evaluating the Impact of Digital Technologies on Business Operations and Consumer Behaviour: A Sectoral Analysis Kamya, Bhatt; Patel, Diya; Kachhadiya, Diya; Sharma, Yajurv; Chauhan, Rahul; Maseleno, Andino; Rizal Isnanto, R.
Dinasti Accounting Review Vol. 1 No. 4 (2024): Dinasti Accounting Review (April - June 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v1i4.1031

Abstract

This research investigates the impact of digital technologies on consumer behavior, organizational operations, and ethical considerations within various industries. Utilizing ANOVA tests, the study reveals significant gender differences in perceptions of technology's influence, particularly regarding ethical concerns and customer satisfaction. Findings indicate that while digital technologies have improved business operations, they also raise critical ethical issues such as data privacy and security. The research highlights the necessity for organizations to implement robust policies addressing these challenges to foster consumer trust and engagement. Future studies should explore the intersectionality of demographic factors and the long-term implications of emerging technologies. Overall, this study emphasizes the global impact of digital transformation and the importance of ethical practices in navigating the evolving digital landscape.
Co-Authors Andino Maseleno Chauhan, Rahul Kachhadiya, Diya Patel, Diya Rizal Isnanto, R. Sharma, Yajurv