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All Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis Dinasti Accounting Review
Wicaksono, Abdillah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Pemasaran Digital, Kualitas Produk dan Loyalitas Pelanggan terhadap Strategi keunggulan Bersaing Perusahaan Wicaksono, Abdillah
Dinasti Accounting Review Vol. 1 No. 3 (2024): Dinasti Accounting Review (January - March 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dar.v1i3.1783

Abstract

Artikel ilmiah ini, dengan judul “Pengaruh Pemasaran Digital, Kualitas Produk, dan Loyalitas Pelanggan terhadap Strategi Keunggulan Bersaing Perusahaan”, merupakan kajian pustaka dalam bidang manajemen strategik. Artikel ini bertujuan untuk merumuskan hipotesis mengenai hubungan antar variabel yang akan menjadi dasar dalam penelitian lebih lanjut. Objek kajian meliputi sumber daring seperti Google Scholar, Mendeley, serta platform akademik lainnya. Metodologi yang digunakan adalah penelitian pustaka (library research) yang mengacu pada e-book dan e-journal yang bersifat akses terbuka. Analisis yang dilakukan bersifat deskriptif kualitatif. Artikel ini menghasilkan kesimpulan bahwa: 1) Pemasaran digital memiliki pengaruh terhadap strategi keunggulan bersaing perusahaan; 2) Kualitas produk memiliki pengaruh terhadap strategi keunggulan bersaing perusahaan; dan 3) Loyalitas pelanggan memiliki pengaruh terhadap strategi keunggulan bersaing perusahaan.
Peran dan Fungsi Arsitektur Intelijen Bisnis Terhadap Pengambilan Keputusan Bisnis Fauziah, Ananda; Fauzi, Achmad; Oktarini, Aliva Sofi; Wicaksono, Abdillah; Lazuardi, Ischaq; Armadani, Latifa Debby; Anwar, Muhammad Fachri; Komalasari, Sinta
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Evaluasi dan Kinerja Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i1.284

Abstract

Apart from it’s value it has been recognized architectural Business Intelligence (BI) has an important influence in the business decision making process, Business intelligence architecture has a crucial role in determining progress in the business decision-making process, by using it, companies can collect, manage, analyze and present data efficiently. This research aims to determine the importance of the influence of business intelligence architecture in the business decision making process. According to theory, the maturity stage of Enterprise Architecture (EA) can influence the extent to which users can obtain appropriate BI representations, which in turn influences the effectiveness of business decision making. The research method used is a qualitative method with a literature review of journals. References made come from online journals such as Google Scholar. Methodological and consistent methods must be used in qualitative research. This study contributes to the BI architecture literature. Managerial findings will be useful for BI stakeholders in planning, reviewing and decision making.
Co-Authors Achmad Fauzi Anwar, Muhammad Fachri Armadani, Latifa Debby Fauziah, Ananda Komalasari, Sinta Lazuardi, Ischaq Oktarini, Aliva Sofi