Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Audiens
Azzuhdi, Abdurrohman Naufal
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024 Ekawati, Sheilla; Daksa, Farrel Aditya; Azzuhdi, Abdurrohman Naufal; Sudiwijaya, Erwan
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.566

Abstract

This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and product placement. These representations play an important role in shaping the image of femininity and shopping activities, in line with societal trends in digital consumption. This representation not only shapes society's perception of women as symbols of aesthetics but also influences consumer decisions regarding the advertised products. Moreover, the elements of consumer culture in this advertisement reflect a glamorous lifestyle, trends in luxury goods consumption, and online shopping habits as part of the modern consumer identity.
Peningkatan Minat Baca, Kesadaran Pendidikan, Dan Nilai Keagamaan Di Dusun Sidorejo Nur Hakim, Syahrul Erfiansyah; Caroline, Diva Azalia; Azzuhdi, Abdurrohman Naufal; Halimah, Husnun; Azhari, Arina Fadhilah; Febrianti, Yossi Candra; Haryanti, Siska; Fauzi, Ilham; Ardiansyach, Bagoes; Muzakka, Zhafif Almas; Kartika, Wisnu
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1351

Abstract

The Community Service Program (PKM) in Sidorejo Hamlet was carried out to address various community issues, such as the low reading interest among children, lack of environmental awareness, and the prevalence of bullying in schools. This program adopted a participatory and collaborative approach, actively involving community members in every activity implemented. The programs conducted included the Literacy Corner to enhance reading interest, tutoring sessions to support academic achievement, socialization of modern farming techniques for local farmers, and an anti-bullying campaign in schools. The outcomes of these activities showed an increase in children's reading interest and academic development among tutoring participants. Overall, the PKM 052 program provided direct benefits to the community and successfully fostered active participation in improving the quality of education in Sidorejo Hamlet
Co-Authors Ardiansyach, Bagoes Azhari, Arina Fadhilah Caroline, Diva Azalia Daksa, Farrel Aditya Ekawati, Sheilla Febrianti, Yossi Candra Halimah, Husnun Haryanti, Siska ILHAM FAUZI Muzakka, Zhafif Almas Nur Hakim, Syahrul Erfiansyah Sudiwijaya, Erwan Wisnu Kartika, Wisnu