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All Journal Jurnal Pengabdian Magister Pendidikan IPA Griya Journal of Mathematics Education and Application
Dayulia, Hilmayana Irma
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Education Mathematics

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Peran Framing dan Branding dalam Penguatan Citra Desa Paokmotong sebagai Sentra Perdagangan di Provinsi Nusa Tenggara Barat: The Role of Framing and Branding in Strengthening the Image of Paokmotong Village as a Trade Center in West Nusa Tenggara Province Hidayati, Lilik; Dayulia, Hilmayana Irma; Fajrianti, Isnaini; Oktavianty, Neni; Saputra, Galu; Kholidi, Ahmad Isfan; Umami, Muhammad Trisna; Maulana, Tegar; Komalasari, Nur; Ariyanti, Desi; Fadilah, Nurul
Jurnal Pengabdian Magister Pendidikan IPA Vol 8 No 1 (2025): Januari-Maret 2025
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v8i1.10713

Abstract

Paokmotong Village has great potential as a trading center in the Province of West Nusa Tenggara (NTB). However, strengthening the village's image as a trading center still faces various challenges, including in the aspects of branding and framing. This research aims to analyze the role of branding and framing strategies in building a positive image of Paokmotong Village as a trade center. With a qualitative approach, this activity examines how the application of branding and framing elements can enhance the village's competitiveness in the trade sector. The research results show that branding strategies through visual identity and digital marketing have proven effective after the installation of market maps, content creation socialization, and digital marketing training in enhancing the village's image as a trade center in NTB Province. Meanwhile, the framing strategy through positive news coverage, historical narratives, and publications supports the creation of a positive perception of Paokmotong Village among the community. With the right combination of branding and framing, Paokmotong Village can be further strengthened as a modern, competitive, and sustainable trade center.
Pengaruh Model Problem Based Learning Berbantuan LKPD Digital terhadap Hasil Belajar Siswa Kelas VIII Dayulia, Hilmayana Irma; Hikmah, Nurul; Junaidi, Junaidi
Griya Journal of Mathematics Education and Application Vol. 5 No. 4 (2025): Desember 2025
Publisher : Pendidikan Matematika FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/griya.v5i4.820

Abstract

This study aims to determine the effect of the application of the Problem Based Learning model assisted by digital LKPD on the learning outcomes of eighth-grade students. The method used in this study is a quasi-experimental design with a posttest-only control nonequivalent group design. The population in this study was 113 students with a sample of 45 students. In the experimental group, the Problem Based Learning model was used, while in the control group, the direct learning model was used. The research instruments included observation sheets and mathematics learning outcome tests. The results of data analysis using the t-test showed that the value of , so was rejected. This means that there is a difference in the average student learning outcomes between the experimental group and the control group, where the average posttest score in the experimental group was 70.22 which was higher than the control group of 55.00. Thus, it can be concluded that there is an effect of the Problem Based Learning model assisted by digital LKPD on the learning outcomes of eighth-grade students.
Co-Authors Ariyanti, Desi Fajrianti, Isnaini Junaidi Junaidi Kholidi, Ahmad Isfan Lilik Hidayati, Lilik NUR KOMALASARI Nurul Fadilah, Nurul Nurul Hikmah Oktavianty, Neni Saputra, Galu Tegar Maulana, Tegar Umami, Muhammad Trisna