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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Indonesian Journal of Business Analytics (IJBA) ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Joong-Ki
Ramlah Puji Astuti
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science

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Application of Mud Suction Technology to Lakes in Kaduela Village, Pasawahan District, Kuningan Regency Nurdiyanto; Akbar Winasis; Ramlah Puji Astuti; Rendy Yogista Wihardi; Ghisya Siti Rochmah
ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 12 No. 1 (2024): (Januari, 2024) Ethos: Jurnal Penelitian Dan Pengabdian Kepada Masyarakat (Sai
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v12i1.3066

Abstract

A decrease in water potential, both in quality and quantity, will become a problem if it is not managed properly by paying attention to aspects of conservation, utilization, and control. This community empowerment carried out from July to November 2023 is an effort to increase awareness of water resources through preserving water sources to meet the needs of living creatures. The urgency of the main problem is that the water source in Telaga Biru Cicerem, Kaduela Village, Pasawahan District, Kuningan Regency, has been naturally covered with mud, whereas this spring is used as clean water for the village community. The second problem is that clean water sources become cloudy because of mud. The clean water system in this village relies solely on the lake's spring water. These activities of community empowerment are carried out by applying the method of SEPUR (Mud Suction) Technology to improve water quality as well as increase the income of village-owned enterprises in Kaduela Village, Pasawahan District, Kuningan Regency. The results show that mud can be lifted by machines so that the lake water becomes clear, while the resulting mud residue can be used as material for making paving blocks.
Impact of Service Quality, Product Excellence, and Timely Delivery on Customer Satisfaction in Lazada’s E-Commerce Platform Muhamad Amirulloh; Muhammad Akbar Kadapi; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14511

Abstract

This study investigates the impact of service quality, product quality, and delivery punctuality on customer satisfaction in Lazada’s e-commerce platform. Using a quantitative approach with purposive sampling, data were collected from 333 Lazada users. Validity, reliability, and multiple linear regression analyses were applied. Results show that service quality and product quality significantly influence customer satisfaction (p = 0.001), while delivery punctuality does not (p = 0.778). Simultaneous testing indicates a significant combined effect of all variables (p = 0.000). The R² value of 0.139 suggests that 13.9% of satisfaction variance is explained by the studied variables. The study highlights the importance of service and product quality, and recommends further exploration of other influencing factors such as pricing and user experience.
The Influence of Brand Image, Packaging Blister and Product Placement in Korean Dramas on Kopiko Candy Purchase Decisions Suestri; Sri Riyanti; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14602

Abstract

One of the many strategies implemented by Kopiko candy to expand its market reach is product placement in Korean dramas. This study aims to investigate and examine the influence of brand image, blister packaging, and product placement in Korean dramas on the purchasing decisions of Kopiko candy. This is an associative study using quantitative data. The population in this study consists of Indonesian individuals who have purchased Kopiko candy and have watched Korean dramas. The sample size is 100 individuals, selected using purposive sampling with the following criteria: Indonesian citizens who have bought Kopiko at least once and have watched one or more of the following Korean dramas: Vincenzo, Hometown Cha-Cha-Cha, Yumi's Cells, Mine, Little Women, Today's Webtoon, and Taxi Driver. The analysis method used is multiple linear regression analysis. The findings of the study indicate that overall, brand image, blister packaging, and product placement in Korean dramas have a significant and positive influence on Kopiko candy purchasing decisions. When analyzed partially, each variable—brand image, blister packaging, and product placement—also shows a significant and positive impact on purchasing decisions.
The Influence of Location, Promotion, and Service Quality on Purchase Interest in Coffee Bento in Cirebon City Devi Ika Afriani; Hesty Rachma Yanti; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9413

Abstract

In Indonesia, the habit of drinking coffee has become part of people's lives, and cafes are not only a place to enjoy coffee but also a place for various social and business activities. Although the coffee shop business promises great opportunities, it also faces stiff competition. One of the key factors in winning competition is understanding and fulfilling customer needs and satisfaction. This research aims to determine the relationship between location, advertising, and service quality on customer purchase intentions at Bento Kopi, a cafe in the city of Cirebon. Using quantitative methods, data was collected by distributing questionnaires to 100 respondents selected using purposive sampling. Data analysis was carried out using classical assumption tests, multiple linear regression, and hypothesis testing. The findings show that there is a positive relationship between location, advertising, service quality, and customer purchase intentions. Based on the findings of this research, shows that location, advertising, and service quality simultaneously influence consumer purchasing intentions. This shows that location, advertising, and service quality influence consumer purchasing intentions. This is very important to satisfy the desires of purchasing decisions which until now only represent the interests of consumers.
Ciptakan Inovasi Sosial Untuk Kemandirian Desa Pabean Udik Satria Adi; Ramlah Puji Astuti; Mario Simbolon; Arie Purnomo
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.16430

Abstract

Program pengabdian kepada masyarakat melalui kegiatan Kuliah Kerja Nyata (KKN) tematik ini bertujuan untuk meningkatkan keamanan dan kenyamanan masyarakat melalui pemasangan lampu reflektor pada ruas jalan dengan tingkat pencahayaan rendah di Desa Pabean Udik, Kabupaten Indramayu. Permasalahan utama yang dihadapi masyarakat adalah keterbatasan fasilitas penerangan jalan yang berpotensi meningkatkan risiko kecelakaan dan menurunkan kenyamanan aktivitas pada malam hari. Metode pelaksanaan kegiatan menggunakan pendekatan partisipatif yang melibatkan mahasiswa, perangkat desa, dan masyarakat setempat melalui tahapan observasi lapangan, perencanaan teknis, pembuatan, serta pemasangan lampu reflektor pada titik prioritas. Hasil kegiatan menunjukkan bahwa pemasangan 39 unit lampu reflektor mampu meningkatkan visibilitas batas jalan pada malam hari serta mendorong partisipasi aktif masyarakat dalam pembangunan fasilitas lingkungan desa. Selain memberikan dampak fisik berupa peningkatan kualitas penerangan jalan, kegiatan ini juga memperkuat kesadaran masyarakat terhadap pentingnya pemeliharaan sarana prasarana desa secara berkelanjutan. Dengan demikian, pemasangan lampu reflektor dapat menjadi solusi inovatif, sederhana, dan ekonomis dalam mendukung peningkatan keselamatan serta kualitas lingkungan permukiman masyarakat desa.
The Influence of Product Imitation, Price, and Social Media Marketing on Consumer Confusion among Jims Honey Bag Consumers Septi Apriliyanti; Ramlah Puji Astuti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3696

Abstract

This study aims to analyze the influence of product imitation, price, and social media marketing on consumer confusion among consumers of Jims Honey bags in Cirebon City. The phenomenon of consumer confusion is increasingly common in Indonesia due to the high level of imitation of local fashion products in both online and offline markets. Marketplace data indicates that there are more than 3,860 product listings resembling Jims Honey, with the growth of imitation products reaching 35% year-over-year in 2024. Using an associative quantitative approach with a survey design, data were collected from 110 consumers through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4.0. The results show that all three variables significantly influence consumer confusion. Price shows the highest influence with a path coefficient of 0.554 (t = 5.659; p = 0.000), followed by product imitation with a coefficient of 0.295 (t = 5.089; p = 0.000), and social media marketing with a coefficient of 0.152 (t = 2.661; p = 0.008). This study enriches Consumer Confusion Theory in the context of Indonesian local fashion products, demonstrating that consumer confusion is a systemic phenomenon arising from the complexity of market arrangements. The practical implications suggest that local brands need to focus their strategies on clear product differentiation, consistency in transparent pricing systems, and informative digital communication. Future research is recommended to expand the geographical context and product categories and to employ a longitudinal approach to better understand the dynamics of consumer confusion more comprehensively.
Co-Authors Akbar Winasis Arie Purnomo Devi Ika Afriani Ghisya Siti Rochmah Hesty Rachma Yanti Mario Simbolon Muhamad Amirulloh, Muhamad Muhammad Akbar Kadapi Nurdiyanto Rendy Yogista Wihardi Satria Adi Septi Apriliyanti Sri Riyanti Suestri