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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Lestari, Amanda Dwi
Unknown Affiliation
Economics, Econometrics & Finance

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Peningkatan Produktivitas Leucophyllum frutescens Melalui Metode Stek Greenhouse pada Hara Nursery Lestari, Amanda Dwi; Wana, Hermawan
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.4358

Abstract

This study aims to analyze the increase in productivity of Leucophyllum frutescens through the greenhouse cutting method and its impact on the financial performance of Hara Nursery. Hara Nursery faces problems in the sale of Leucophyllum frutescens plants, where market demand cannot be met optimally and the production process is inefficient. To address these issues, the greenhouse cutting method was applied as a solution to improve plant productivity. Based on the results of a one-sample Z test, this method showed an effectiveness increase with a success rate of 64%, 14% higher than the company’s standard of 50%. Additionally, financial analysis showed significant increases in the company’s revenue and profit after the business development. Revenue increased from IDR 144,000,000 to IDR 300,000,000, while profit rose from IDR 52,044,348 to IDR 126,932,395. Based on the R/C ratio analysis, this business is considered feasible and profitable with the R/C ratio increasing from 1.6 to 1.9 after the business development. ROI analysis shows an 18% improvement after additional investment. The results of this study suggest that Hara Nursery continue and expand the use of the greenhouse cutting method as an effective investment strategy to increase productivity and profitability sustainably.
Pengaruh Social Influence, Facilitating Conditions, dan Self-Efficacy terhadap Minat UMKM Menggunakan Aplikasi Akuntansi Berbasis Mobile Lestari, Amanda Dwi; Halimatusyadiah, Halimatusyadiah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 2 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i2.8317

Abstract

This study aims to determine the influence of Social Influence, Facilitating Conditions, and Self-Efficacy on the interest of MSMEs in using mobile-based accounting applications. This study uses a quantitative approach with a purposive sampling technique and collects data from 228 MSMEs through an online questionnaire. The research instrument refers to a Likert scale of 1–5 to measure each variable, and data processing is carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique with the help of SmartPLS 4 software. The test results show that Social Influence has a positive and significant influence on the interest in using the application. Furthermore, Facilitating Conditions do not have a significant effect on the interest in using it, indicating that the availability of infrastructure alone is not enough to shape the interest in using technology. And Self-Efficacy also shows a positive and significant influence, which indicates that the confidence of MSMEs in mastering technology plays an important role in encouraging the adoption of mobile-based accounting applications. The results of this study indicate that the existence of supporting facilities alone is not enough to arouse the interest of MSMEs in adopting technology, if it is not accompanied by individual readiness and supportive social influences. Thus, these findings are expected to contribute to encouraging increased use of digital accounting applications in the MSME environment, through strengthening personal capabilities such as Self-Efficacy in utilizing technology, as well as positive Social Influence, both of which are important factors in driving the acceleration of sustainable technology adoption.
Co-Authors Halimatusyadiah, Halimatusyadiah Wana, Hermawan