Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal IJOT IJEFSD
Massie, James DD
Unknown Affiliation
Automotive Engineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Factors Affecting Hydroponic Vegetable Purchase Decisions Papilaya, Jan E; Massie, James DD; Tawas, Hendra N.
International Journal on Orange Technologies Vol. 4 No. 2 (2022): IJOT
Publisher : Research Parks Publishing LLC

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to assess the factors that influence the purchase decision of hydroponic vegetables at CV Hobata Farm Tobelo. This research is quantitative and uses associative research methods. The population in this study were hydroponic vegetable customers at CV Hobata Farm Tobelo. The sample used was 50 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results showed that the factors of price perception, health awareness, brand image and quality simultaneously had a positive and significant effect on purchasing decisions for hydroponic vegetables at CV Hobata Farm Tobelo. Partially the price perception factor.
Customer Loyalty Seen from the Aspects of Service Quality, Perceived Value and Customer Satisfaction and the Role of Switching Costs as Moderating Variables (Study on Goride Online Transportation in Manado City) Sigar, Junita Fadhillah; Massie, James DD; Soegoto, Agus Supandi
International Journal on Economics, Finance and Sustainable Development Vol. 4 No. 1 (2022): IJEFSD
Publisher : Research Parks Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31149/ijefsd.v4i1.2604

Abstract

This study aims to analyze the effect of service quality, customer perceived value, customer satisfaction and the role of switching costs on customer loyalty to GoRide online transportation users. The population in this study were all GoRide Online Transportation users in Manado City. The sampling technique used purposive sampling technique as many as 100 samples. Data analysis used path analysis and moderated regression analysis (MRA) using SPSS 23. The results showed that service quality and perceived value simultaneously and partially had a significant effect on customer satisfaction. Perceived value has a significant effect on customer loyalty, while service quality has no significant effect on customer loyalty.
Co-Authors Agus Supandi Soegoto Hendra N. Tawas Junita Fadhillah Sigar, Junita Fadhillah Papilaya, Jan E