IJOT
Vol. 4 No. 2 (2022): IJOT

Factors Affecting Hydroponic Vegetable Purchase Decisions

Papilaya, Jan E (Unknown)
Massie, James DD (Unknown)
Tawas, Hendra N. (Unknown)

Article Info

Publish Date
18 Feb 2022

Abstract

This study aims to assess the factors that influence the purchase decision of hydroponic vegetables at CV Hobata Farm Tobelo. This research is quantitative and uses associative research methods. The population in this study were hydroponic vegetable customers at CV Hobata Farm Tobelo. The sample used was 50 respondents. Methods of data collection using confirmatory factor analysis, multiple linear regression analysis, F test, t test, using the SPSS application program. The results showed that the factors of price perception, health awareness, brand image and quality simultaneously had a positive and significant effect on purchasing decisions for hydroponic vegetables at CV Hobata Farm Tobelo. Partially the price perception factor.

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Journal Info
IJOT
Website

Abbrev

IJOT

Publisher

Research Parks Publishing

Subject

Automotive Engineering Computer Science & IT Control & Systems Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

International Journal on Orange Technologies (IJOT) is an online international peer-reviewed journal that publishes high-quality original scientific papers, short communications, correspondence, and case studies in areas of research, development, and applications of orange technology and ...