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Developing the Potential of Young Entrepreneurial Interest by Utilizing Social commerce at PB Soedirman 2 Islamic Vocational School Aghnia Wulandari; Aries Setyawan; Azzahra Dian Kinanti; Ahmad Zaky Afansah; Irin Purwanti; Satria Firman Nafis; Bayu Rizaldy; Hartati Lumban Gaol
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

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Abstract

Developing the potential interest of young entrepreneurs by utilizing Social commerce is an innovative and effective strategy in facilitating the younger generation to become successful entrepreneurs in the ever-evolving digital era. With the advancement of information technology and the wider penetration of the internet, Social commerce has become the main cornerstone in building businesses and expanding market reach. Through the use of Social commerce, young entrepreneurs have the opportunity to sell their products or services through social media platforms such as Instagram, Facebook, TikTok, and other online platforms. The use of Social commerce provides various significant benefits for young entrepreneurs. Social commerce allows them to start a business with relatively low capital. By utilizing free platforms, young entrepreneurs can market their products without having to make a large investment in physical infrastructure. Social commerce also allows young entrepreneurs to access the global market more easily, by using the right digital marketing techniques, they can reach consumers in different parts of the world without having to have a physical store in each location. In addition, the use of social commerce also provides opportunities for young entrepreneurs to continue to learn independently and develop their digital skills. With the existence of Community Service activities with the theme of Developing the Potential Interest of Young Entrepreneurs with the Utilization of Social commerce, it can encourage the spirit of young entrepreneurs, interest and creativity of students to be entrepreneurial from an early age by using Social commerce as the media used, by utilizing Social commerce students can learn how to utilize technology to develop businesses that will later be undertaken.
Strategi Komunikasi Digital Brand Mobil Listrik China di Indonesia: Kajian pada Kanal YouTube dan Instagram Aries Setyawan
Journal on Pustaka Cendekia Informatika Vol. 3 No. 1 (2025): Journal on Pustaka Cendekia Informatika: Volume 3 Nomor 1 February - May 2025
Publisher : PT Pustaka Cendekia Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pctif.v3i1.43

Abstract

Pertumbuhan pesat industri mobil listrik di Indonesia tidak terlepas dari peran aktif brand mobil listrik asal China seperti Wuling, BYD, dan Chery dalam membangun komunikasi digital yang strategis. Dalam persaingan pasar yang semakin kompetitif, pemanfaatan media sosial menjadi instrumen utama dalam menyampaikan nilai produk, membangun brand awareness, serta menciptakan keterlibatan dengan konsumen. Penelitian ini menganalisis strategi komunikasi digital yang diterapkan oleh brand mobil listrik China melalui dua platform utama: YouTube dan Instagram. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis konten terhadap aktivitas digital dari brand tersebut, serta observasi interaksi yang terjadi di kedua platform. Hasil kajian menunjukkan bahwa YouTube digunakan secara efektif untuk menyampaikan konten edukatif seperti video review, tutorial fitur, hingga testimoni pengguna, sementara Instagram dioptimalkan untuk promosi event, kampanye interaktif, serta konten visual yang memperkuat brand image. Keberhasilan strategi ini ditopang oleh beberapa faktor kunci, yaitu pemanfaatan konten yang edukatif dan interaktif, kolaborasi dengan influencer dan komunitas, segmentasi audiens melalui fitur iklan, serta integrasi kampanye online dan offline. Keseluruhan strategi ini tidak hanya berhasil meningkatkan kepercayaan dan loyalitas konsumen, tetapi juga memperkuat posisi brand mobil listrik China dalam ekosistem otomotif Indonesia yang sedang bertransformasi ke arah energi bersih dan berkelanjutan.
Co-Authors Aghnia Wulandari Ahmad Zaky Afansah Azzahra Dian Kinanti Bayu Rizaldy Hartati Lumban Gaol Irin Purwanti Satria Firman Nafis