Article Per Year (5 Year)
p-Index From 2020 - 2025
2.567
P-Index
This Author published in this journals
All Journal JURNAL EDUCATION AND DEVELOPMENT IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Ilomata International Journal of Management Ilomata International Journal of Management Innovative: Journal Of Social Science Research Digital Innovation : International Journal Of Management Multidisciplinary Indonesian Center Journal Jurnal Manajemen Riset Bisnis Indonesia Program Pemberdayaan Masyarakat Jurnal Pengabdian Indonesia
Aghnia Wulandari
Sekolah Tinggi Ilmu Ekonomi Manajemen Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry Wulandari, Aghnia; Purnomo; Rustandy, Andy
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1293

Abstract

This study examines the influence of advertising spending, customer relationship management, market segmentation, and competitive positioning on brand awareness and revenue growth in the retail sector of Indonesia. Data from 300 participants were gathered and analyzed using Structural Equation Modeling-Partial Least Squares version 3, employing a quantitative methodology. The findings demonstrate that all proposed connections are statistically significant and positive, suggesting that making smart investments in advertising, implementing good customer relationship management techniques, conducting precise market segmentation, and establishing a strong competitive position have a substantial impact on increasing brand awareness and driving revenue growth. These findings provide significant information for retail managers and marketers who want to optimize their marketing strategy and achieve sustainable growth in a competitive market.
The Role of Market Segmentation and Competitive Positioning in Increasing Brand Awareness in the Indonesian Retail Industry Wulandari, Aghnia; Purnomo; Rustandy, Andy
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1293

Abstract

This study examines the influence of advertising spending, customer relationship management, market segmentation, and competitive positioning on brand awareness and revenue growth in the retail sector of Indonesia. Data from 300 participants were gathered and analyzed using Structural Equation Modeling-Partial Least Squares version 3, employing a quantitative methodology. The findings demonstrate that all proposed connections are statistically significant and positive, suggesting that making smart investments in advertising, implementing good customer relationship management techniques, conducting precise market segmentation, and establishing a strong competitive position have a substantial impact on increasing brand awareness and driving revenue growth. These findings provide significant information for retail managers and marketers who want to optimize their marketing strategy and achieve sustainable growth in a competitive market.
Membangun Wisata Berkelanjutan melalui Pelayanan Masyarakat Yang Responsif dan Ramah didesa wisata Lebak Muncang Ciwidey- Kabupaten Bandung -Jawa Barat Santi Octavia; Amanda Lestari PL; Sri Setiawati; Aghnia Wulandari; Puji Rahayu
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Kegiatan Program Kemitraan Masyarakat (PKM) Kolaborasi ini bertujuan untuk membantu mitra yaitu usaha Kelompok Sadar Wisata ( Pokdarwis) dan Masyarakat Desa Wisata Lebak Muncang – Ciwidey Kabupaten Bandung dalam upaya Membangun Wisata Berkelanjutan melalui Pelayanan Masyarakat yang responsif dan ramah. Tujuan utama dari kegiatan ini adalah untuk meningkatkan kapasitas dan keterampilan warga sekitar dalam meningkatkan pelayanan melalui potensi wisata sehingga Desa Lebak Muncang dapat berkembang menjadi desa wisata yang responsif dan ramah terhadap para wisatawan . Metode yang digunakan antara lain pelatihan dan pendampingan yang melibatkan berbagai pemangku kepentingan seperti perangkat desa, pelaku usaha lokal, dan masyarakat umum. Hasil dari program ini menunjukkan peningkatan pemahaman dan keterampilan warga dalam pemasaran, pelayanan, pengelolaan fasilitas, dan pengembangan produk pariwisata. Selain itu, program tersebut berhasil menumbuhkan kolaborasi yang lebih baik antara masyarakat dan pihak terkait dalam pengembangan desa wisata. Dengan demikian, Desa Lebak Muncang diharapkan menjadi destinasi wisata yang lebih menarik dan kompetitif serta berkelanjutan , sehingga pada akhirnya meningkatkan kesejahteraan masyarakat setempat.
Peningkatan Pengetahuan dan Keterampilan Digital pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) melalui Program Community Development: Peningkatan Pengetahuan dan Keterampilan Digital pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM) melalui Program Community Development Wulandari, Aghnia; Afriani, Sucia; Safinatunnajah, Vina; Nur Fauzi, Galih; Tsalits, Maulana; Yoga Pratama, Firza; Tangguhsyah Irawan, Dio; Dhika Maulana, Muhamad; Aditya Putra, Vitto
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 01 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandemi COVID-19 mengubah kebiasaan masyarakat, mendorong UMKM di Kelurahan Pasir Gunung Selatan,Depok, beralih dari tradisional ke digital. Program pengembangan memberi wawasan tentang manfaat media sosial dan strategi pemasaran online. UMKM dapat bertahan dengan mengalihkan penjualan offline ke online, memperluas jangkauan dengan teknologi digital seperti social media dan e-commerce. Meski terdapat hambatan pengetahuan digital, UMKM dapat mengatasi dan beradaptasi melalui digitalisasi produk. Pemasaran digital menawarkan efektivitas biaya dan akses pasar yang luas melalui internet. Penggunaan internet mengubah konsep pemasaran dengan pendekatan 4C: customer, cost, convenience, dan communication, yang menekankan kenyamanan konsumen dan hubungan dua arah yang baik dengan pelanggan. Pandemi mengubah UMKM, namun dengan program ini, mereka dapat mengatasi tantangan dan meraih peluang di era digital. Program pengabdian masyarakat ini memilih target pelaku UMKM di Kelurahan Pasir Gunung Selatan kota Depok. Melalui program pengembangan masyarakat ini, tercapai sejumlah hasil positif yang berdampak signifikan. Peserta program memperoleh pemahaman tentang manfaat media sosial yang berharga, mengkomunikasikan informasi ini melalui pendekatan interaktif. Mereka juga diajarkan strategi efektif untuk memasarkan usaha melalui media sosial, termasuk penentuan waktu optimal untuk posting suatu konten. Selain itu, peserta diberikan bimbingan dalam mendaftarkan usaha di layanan Google, bahkan membuat akun Google Bisnis melalui praktik langsung
Pemanfaatan E-Commerce Shopee dalam Meningkatkan Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Cimanggis Kota Depok Rizki Plasnajaya; Aghnia Wulandari; Pramuda Octabudiaji; Awaludin; Rizal Ardiansyah; Defi Rizka Rahmawati; Balqis Ummiyamarroh; Uli Marsella
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the global economy, contributing significantly to employment and economic growth. In today's digital age, it is essential for MSMEs to utilize E-Commerce platforms like shopee to reach a wider customer base and expand their businesses beyond traditional brick-and-mortar stores. By tapping into the online marketplace, MSMEs can increase their visibility, attract new customers, and ultimately drive sales and revenue growth. The convenience and accessibility of e-commerce platforms make it easier for MSMEs to compete with larger retailers and establish a strong online presence.Keyword : MSMEs, economic growth, digital age, Expanding Business, attract new customers.
Developing the Potential of Young Entrepreneurial Interest by Utilizing Social commerce at PB Soedirman 2 Islamic Vocational School Aghnia Wulandari; Aries Setyawan; Azzahra Dian Kinanti; Ahmad Zaky Afansah; Irin Purwanti; Satria Firman Nafis; Bayu Rizaldy; Hartati Lumban Gaol
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Developing the potential interest of young entrepreneurs by utilizing Social commerce is an innovative and effective strategy in facilitating the younger generation to become successful entrepreneurs in the ever-evolving digital era. With the advancement of information technology and the wider penetration of the internet, Social commerce has become the main cornerstone in building businesses and expanding market reach. Through the use of Social commerce, young entrepreneurs have the opportunity to sell their products or services through social media platforms such as Instagram, Facebook, TikTok, and other online platforms. The use of Social commerce provides various significant benefits for young entrepreneurs. Social commerce allows them to start a business with relatively low capital. By utilizing free platforms, young entrepreneurs can market their products without having to make a large investment in physical infrastructure. Social commerce also allows young entrepreneurs to access the global market more easily, by using the right digital marketing techniques, they can reach consumers in different parts of the world without having to have a physical store in each location. In addition, the use of social commerce also provides opportunities for young entrepreneurs to continue to learn independently and develop their digital skills. With the existence of Community Service activities with the theme of Developing the Potential Interest of Young Entrepreneurs with the Utilization of Social commerce, it can encourage the spirit of young entrepreneurs, interest and creativity of students to be entrepreneurial from an early age by using Social commerce as the media used, by utilizing Social commerce students can learn how to utilize technology to develop businesses that will later be undertaken.
ANALISIS PENGARUH EMPLOYEE ENGAGEMENT, EMPLOYEE EMPOWERMENT, DAN CAREER DEVELOPMENT TERHADAP PRODUCTIVITY LEVEL DAN TURNOVER INTENTION PADA INDUSTRI TEKNOLOGI DI INDONESIA Wulandari, Aghnia; Han, Yonghwa; Waluyo, Tri
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 2 Mei 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6790

Abstract

Penelitian ini menganalisis pengaruh employee engagement, employee empowerment, dan career development terhadap tingkat produktivitas dan intensitas turnover karyawan di industri teknologi di Indonesia. Melalui pendekatan kuantitatif dengan menggunakan data dari karyawan di beberapa perusahaan teknologi, penelitian ini menemukan bahwa ketiga variabel independen tersebut memiliki dampak positif yang signifikan terhadap produktivitas karyawan. Hasil penelitian ini memberikan wawasan bagi manajer sumber daya manusia untuk merancang strategi yang efektif dalam meningkatkan keterlibatan dan pengembangan karir karyawan, sehingga dapat meningkatkan produktivitas dan retensi dalam organisasi atau perusahaan.
THE ROLE OF VIRTUAL LEADERSHIP AND COLLABORATION TOOLS IN ENHANCING REMOTE TEAM PRODUCTIVITY IN SOFTWARE HOUSE INDUSTRY Aghnia Wulandari; Yonghwa Han; Edi Sugiono
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.517

Abstract

This study explores the critical role of virtual leadership and collaboration tools in enhancing remote team productivity within the software house industry. As organizations increasingly adopt remote work models, effective virtual leadership and the use of digital collaboration platforms have become essential for maintaining team cohesion and productivity. Through a comprehensive analysis of current practices and emerging technologies, this research aims to identify key strategies for optimizing remote team performance. The study employs a mixed-methods approach, combining quantitative surveys with qualitative interviews of software industry professionals. Findings reveal that successful virtual leadership relies on a combination of clear communication, trust-building, and the strategic use of digital tools. Furthermore, the research highlights the importance of selecting appropriate collaboration platforms that align with team needs and workflow processes. This study contributes to the growing body of literature on remote work management and provides practical insights for software house leaders seeking to enhance their virtual team's productivity.
Inovasi Manajemen Jasa di Era Digital: Strategi Adaptasi terhadap Perubahan Perilaku Konsumen Aghnia Wulandari; Eko Yulianto
Jurnal Manajemen Riset Bisnis Indonesia Vol. 14 No. 01 (2025): April
Publisher : STIE Manajemen Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Era digital telah membawa perubahan signifikan dalam perilaku konsumen, menuntut perusahaan jasa untuk berinovasi dalam strategi manajemennya. Penelitian ini membahas bagaimana inovasi dalam manajemen jasa dapat membantu perusahaan beradaptasi dengan perubahan perilaku konsumen di era digital. Menggunakan metode analisis kualitatif deskriptif, penelitian ini mengkaji berbagai tantangan dan strategi yang dapat diterapkan dalam meningkatkan kepuasan pelanggan melalui pemanfaatan teknologi digital. Hasil penelitian menunjukkan bahwa digitalisasi layanan, personalisasi berbasis data, dan integrasi omnichannel menjadi faktor utama dalam keberhasilan inovasi manajemen jasa. Selain itu, tantangan seperti kesiapan sumber daya manusia dan keamanan data perlu mendapat perhatian agar strategi adaptasi dapat diterapkan secara optimal. Dengan memahami dinamika perilaku konsumen dan menerapkan strategi inovasi yang tepat, perusahaan jasa dapat meningkatkan daya saing dan mempertahankan loyalitas pelanggan di era digital
The Influence of Resource Management, Time Management, and Self-Efficacy on Field Engineer Efficiency in Field Service Industry Aghnia Wulandari; Suryono Efendi; Hasanudin Hasanudin
Digital Innovation : International Journal of Management Vol. 2 No. 3 (2025): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v2i3.471

Abstract

This study explores the key determinants of field engineer efficiency in the field service industry by analyzing the impact of self-efficacy, resource management, and time management on operational performance. Employing a quantitative research approach, data were collected using saturated sampling from 102 field engineers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The measurement model showed robust psychometric properties, satisfying the thresholds for convergent validity, discriminant validity, and internal consistency reliability. The structural model results indicate that all three independent variables significantly influence field engineer efficiency. Self-efficacy was found to have the strongest effect (β = 0.421, p < 0.001), followed by resource management (β = 0.347, p < 0.001) and time management (β = 0.289, p < 0.001). The model accounts for 68.7% of the variance in field engineer efficiency, reflecting strong explanatory power and predictive accuracy. Among these variables, self-efficacy emerged as the most dominant factor, suggesting that field engineers' belief in their ability to perform tasks is a critical driver of operational success. High self-efficacy enhances motivation, resilience, and effective problem-solving under pressure, making it essential in dynamic and unpredictable field environments. Resource and time management also play crucial roles in supporting engineers' ability to complete tasks efficiently by ensuring optimal allocation of tools, equipment, and time. The findings provide practical implications for field service organizations aiming to improve workforce performance. Investing in training programs that strengthen self-efficacy, combined with systematic improvements in resource and time management practices, can significantly enhance operational outcomes. By prioritizing these factors, organizations can boost engineer efficiency, reduce operational costs, and improve service delivery, ultimately gaining a stronger competitive advantage in the industry.
Co-Authors Aditya Putra, Vitto Afriani, Sucia Ahmad Rizani, Ahmad Ahmad Zaky Afansah Aprilia, Tsaqif Aries Setyawan Assyadera Marwan, Vannisa Awaludin Ayuni, Maway Azzahra Dian Kinanti Balqis Ummiyamarroh Bayu Rizaldy Christina, Evita Defi Rizka Rahmawati Dellya, Terryluana Dhika Maulana, Muhamad Dwi Ramadhika, Rezky Efendi, Suryono Eko Yulianto EKO YULIANTO Han, Yonghwa Hanafi, Fuad Hardi Sava Fadillah Putra, Davin Hartati Lumban Gaol Hasanudin Hasanudin Hasanudin Irin Purwanti Kristanto Yudha, Kenny Lubis, Amanda Mahdi Mahdi, Mahdi Nadya Permata, Andhini Nur Fauzi, Galih Octavia, Santi Pebriyanti, Bunga Plasnajaya, Rizki Pramuda Octabudiaji Puji Rahayu Purnomo Purnomo Purnomo Puspa Anggraini, Leny Putri Nur Anjani, Laila Putri, Dahlia Ramadhani, Chintya Riandi, Ahmad Rizal Ardiansyah Rizki Plasnajaya Rustandy, Andy Safinatunnajah, Vina Santi Octavia Satria Firman Nafis Shintya Sari, Clara Sri Setiawati Sugiono, Edi Syamsu Rijal Syarifuddin Syarifuddin Tangguhsyah Irawan, Dio Tri Waluyo Tsalits, Maulana Uli Marsella Yanda Rahmadini, Putri Yoga Pratama, Firza Yonghwa Han