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All Journal Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP)
Asmaniar, Nur
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Humanities

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Strategi Dinas Perindustrian Dan Perdagangan Dalam Pengembangan Usaha Pembuatan Batu Merah Di Kecamatan Bontonompo Kabupaten Gowa Asmaniar, Nur; Muhammadiah, Muhammadiah; Mone, Ansyari
Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP) Vol 3, No 1 (2022): Februari 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/kimap.v3i1.4602

Abstract

The purpose of this study was to determine the role of government was required to play an active role in improving the conditions of the creative industry of red stone crafts so that creative industry could be an alternative in the face of increasingly world market competition. This study used Qualitative with data sources consisting of primary data and secondary data, as many as 9 research informants, data collection techniques were observation and interview guidelines. The results of the study found that the role of the government in the development of local government bricks business was not optimal in playing an active role in paying attention to the group of  Red Stone entrepreneurs in Bontonompo District, this could be seen from the Cost Leadership Strategy, Product Differentiation Strategy and The focus strategy that  more focused on services in the process of developing a red stone manufacturing business in the Bontonompo District, Gowa Regency. Keywords: Strategy, Business Development in the Making of Red Stone
Co-Authors Mone, Ansyari Muhammadiah Muhammadiah, Muhammadiah