Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Anthonny
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH EASE OF USE, KEPERCAYAAN DAN IKLAN TERHADAP MINAT BELI E-COMMERCE CUSTOMERS SHOPEE DI BATAM Anthonny; Wangdra, Yvonne
SCIENTIA JOURNAL Vol 4 No 7 (2022): Volume 4 Nomor 7 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The developing technology has made the internet a basic need. The internet has an important role in supporting the development of e-commerce in conducting online transactions. E-commerce such as marketplaces have sprung up, making it easier for people to meet basic needs and make decisions when they want to make purchases of a product more easily and effectively. The purpose of this study was to determine and analyze the effect of ease of use, trust and advertising on the buying interest of e-commerce shopee customers in Batam. The population in this study is the people of Batam City who use the shopee website with a sample of 385 respondents who were selected using the purposive sampling technique. Primary data collection using a questionnaire.
Co-Authors Wangdra, Yvonne