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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Strahel Idauli Kristin Marbun
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MAXIM DI KOTA BATAM Strahel Idauli Kristin Marbun; Asron Saputra
SCIENTIA JOURNAL Vol 5 No 1 (2022): Volume 5 Nomor 1 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine the effect of service quality, product quality and promotion on Maxim's customers satisfaction in Batam simultaneously and partially. The sample# in this study were customers' of Maxim, in Batam, Sagulung sub-district and Batam City, totaling 400 respondents with non-probability sample method. The results of the study indicate that service quality, products quality and the promotion have a positive effect on customer satisfaction with the regression equation Y = 5.177 + 0.2481X1 + 0.301X2 + 0.280X3. The contribution of the influence of service quality, product quality and promotion to customer's satisfaction simultaneously is 68.8%, the calculated F value is greater than F tabe or (291.197 > 2.6049) with a significance of 0.000 < 0.05. There is a simultaneous positive and significant effect among service quality, products quality and promotion on customer's satisfaction.
Co-Authors Asron Saputra