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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Lin, Kelly
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH PROMOSI, KEPERCAYAAN, KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BILLINDO UTAMA Lin, Kelly; Evyanto, Winda
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7529

Abstract

This study aims to examine and analyze the effect of promotion, trust, and convenience on purchasing decisions of PT. Billindo Utama. The variables in this study are promotion variables (X1), trust (X2), ease (X3) of purchasing decisions (Y) at PT. Billindo Utama. The number of samples in this study were 100 consumers. The sampling technique uses accidental sampling. Testing the effect in this study used multiple linear analysis and analysis of the coefficient of determination (R2), testing the hypothesis using the t test and f test using the SPSS version 25 software program. The results showed the influence of promotion, trust, and convenience variables. partially and simultaneously have a significant effect on purchasing decisions at PT Billindo Utama in Batam City.
Co-Authors evyanto, winda