SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Vol 5 No 3 (2023): Scientia Journal

PENGARUH PROMOSI, KEPERCAYAAN, KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. BILLINDO UTAMA

Lin, Kelly (Unknown)
Evyanto, Winda (Unknown)

Article Info

Publish Date
11 Sep 2023

Abstract

This study aims to examine and analyze the effect of promotion, trust, and convenience on purchasing decisions of PT. Billindo Utama. The variables in this study are promotion variables (X1), trust (X2), ease (X3) of purchasing decisions (Y) at PT. Billindo Utama. The number of samples in this study were 100 consumers. The sampling technique uses accidental sampling. Testing the effect in this study used multiple linear analysis and analysis of the coefficient of determination (R2), testing the hypothesis using the t test and f test using the SPSS version 25 software program. The results showed the influence of promotion, trust, and convenience variables. partially and simultaneously have a significant effect on purchasing decisions at PT Billindo Utama in Batam City.

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Journal Info
SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Website

Abbrev

scientia_journal

Publisher

Universitas Putera Batam

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA ...