Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
-, Ranisha Dwinata
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Pemasaran Golf Course Teringbay Nongsa dalam peningkatan Kunjungan Pasca Covid 19 -, Ranisha Dwinata; Abidin, Sholihul
SCIENTIA JOURNAL Vol 5 No 5 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i5.7797

Abstract

Tourism is undeniably one of the major contributors to a country's economy, making its development crucial.Among the tourism sectors that significantly contribute to national revenue is the sport of golf. Therefore, thisresearch aims to investigate the marketing communication strategies of Golf Course Teringbay Nongsa inenhancing post-COVID19 visits and aiding the national economy. The study utilizes informant interviews toexamine the various forms of implementing marketing communication strategies at Golf Course TeringbayNongsa, employing the Integrated Marketing Communication theory as the conceptual framework. Thefindings provide valuable insights into the effectiveness of the applied strategies in attracting visitors amidstthe challenges posed by the pandemic and their potential impact on the economic growth of the nation
Co-Authors Abidin, Sholihul