Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Irsanni, Ayu Adella
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH DIFERENSIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA PRODUK FASHION THENBLANK DI KOTA BATAM Irsanni, Ayu Adella; Suhardi, Suhardi
SCIENTIA JOURNAL Vol 5 No 3 (2023): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v5i3.7809

Abstract

In almost every business sector, competition is getting tougher. This is commonplace in the fashion sector,especially in the Thenblank ready-to-wear industry in Batam. This study attempts to ascertain the simultaneousor partial impact of product differentiation and product quality on customer satisfaction. The research methoduses multiple linear regression analysis with research data collection methods through questionnaires. Using theSlovin formula to determine sampling, a sample of 100 respondents was selected from 28,180 residents ofSagulung Kotan District. The findings show that product differentiation and product quality simultaneously havea large impact on customer satisfaction, and that the two variables also have a strong or significant positiveimpact on customer satisfaction when tested partially. Companies must continue to focus on aspects of qualityand product differentiation. Product differentiation and product quality have a beneficial impact and contributesignificantly to Thenblank's customer satisfaction, which increases from both aspects
Co-Authors Suhardi Suhardi