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All Journal IIJSE Jurnal Wicara Desa
Supriyadi, Didy Ika
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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PEMETAAN DAN PENGEMBANGAN WILAYAH POTENSI PARIWISATA DI DESA SELONG BELANAK, KABUPATEN LOMBOK TENGAH Nurcholisah, Andini; Supriyadi, Didy Ika; Ranggabarani, Amir Zaman Fikhra; Sugiarta, Lalu Ade; Andriani, Suhadah; Saraswati, Gadis Rahayu Harum; Urwatulwutsqo, Baiq Zhalixa Rida; Rahmayati, Nisa Dwi; Haifa, Hasna Nur; Widnur, Rifki Wahyuhadi; Novita, Dien
Jurnal Wicara Vol 2 No 2 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i2.4100

Abstract

Selong Belanak Village is a village located in the south of Lombok Island. Selong Belanak Beach has its own uniqueness which can become a magnet for visitors, one of which is Selong Belanak Beach. However, it is not only Selong Belanak beach that tourists can visit. Choosing tourist attractions becomes easy if there is a system that provides tourist information in Selong Belanak. Based on the situation analysis regarding the situation in Selong Belanak Village, the UNRAM PMD KKN group designed various activities to answer these problems. The problems that have been identified are grouped into 2 large groups, namely mapping village potential and developing village potential. From the mapping results, there are four categories of tourism in the Selong Belanak village area, one of which is beach tourism. Beach tourism also has six tourist attractions that tourists can visit. There are several accommodation accommodations in Selong Belanak village, ranging from resorts, hotels, villas and homestays. In this case, the Selong Belanak Community Service Team takes part in community empowerment in terms of digital-based tourism promotion. The online promotion that will be carried out will use existing websites and social media platforms.
PEMETAAN DAN PENGEMBANGAN WILAYAH POTENSI PARIWISATA DI DESA SELONG BELANAK, KABUPATEN LOMBOK TENGAH Nurcholisah, Andini; Supriyadi, Didy Ika; Ranggabarani, Amir Zaman Fikhra; Sugiarta, Lalu Ade; Andriani, Suhadah; Saraswati, Gadis Rahayu Harum; Urwatulwutsqo, Baiq Zhalixa Rida; Rahmayati, Nisa Dwi; Haifa, Hasna Nur; Widnur, Rifki Wahyuhadi; Novita, Dien
Jurnal Wicara Vol 2 No 2 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i2.4100

Abstract

Selong Belanak Village is a village located in the south of Lombok Island. Selong Belanak Beach has its own uniqueness which can become a magnet for visitors, one of which is Selong Belanak Beach. However, it is not only Selong Belanak beach that tourists can visit. Choosing tourist attractions becomes easy if there is a system that provides tourist information in Selong Belanak. Based on the situation analysis regarding the situation in Selong Belanak Village, the UNRAM PMD KKN group designed various activities to answer these problems. The problems that have been identified are grouped into 2 large groups, namely mapping village potential and developing village potential. From the mapping results, there are four categories of tourism in the Selong Belanak village area, one of which is beach tourism. Beach tourism also has six tourist attractions that tourists can visit. There are several accommodation accommodations in Selong Belanak village, ranging from resorts, hotels, villas and homestays. In this case, the Selong Belanak Community Service Team takes part in community empowerment in terms of digital-based tourism promotion. The online promotion that will be carried out will use existing websites and social media platforms.
The Influence of Product Quality and Brand Image on Purchase Decisions of Wardah Sunscreen through Trust as a Mediating Variable in Mataram City Cinta, Samara Kartika; Supriyadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9271

Abstract

This study aims to analyze the influence of product quality and brand image on purchase decisions of Wardah Sun Care products in Mataram City and to examine the role of consumer trust as a mediating variable. This research employs a quantitative approach using primary data collected from 100 respondents who have purchased or used Wardah Sun Care products. The sampling technique applied is purposive sampling, and data analysis was conducted using the Partial Least Squares (PLS) method. The results indicate that product quality does not have a significant effect on either purchase decisions or consumer trust. Conversely, brand image has a significant influence on purchase decisions but does not significantly affect trust. Another finding reveals that purchase decisions significantly influence consumer trust, suggesting that post-purchase experiences are a key factor in building trust. Overall, the findings highlight that brand image plays a crucial role in encouraging purchase decisions, while trust is primarily shaped through product usage experiences. This study provides managerial implications for Wardah to strengthen its brand image and enhance consumer experience quality to foster long-term trust.
Co-Authors Andriani, Suhadah Cinta, Samara Kartika Dien Novita Haifa, Hasna Nur Nurcholisah, Andini Rahmayati, Nisa Dwi Ranggabarani, Amir Zaman Fikhra Saraswati, Gadis Rahayu Harum Sugiarta, Lalu Ade Urwatulwutsqo, Baiq Zhalixa Rida Widnur, Rifki Wahyuhadi