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All Journal ProBisnis : Jurnal Manajemen Jurnal Wicara Desa
Abror, Haekal Malik
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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PEMBERDAYAAN MASYARAKAT BERBASIS PERAIRAN BERKELANJUTAN DALAM PENGOLAHAN RUMPUT LAUT MENJADI CAMILAN CRISPY DI DESA MERTAK Roendah, Baiq Hildha Aulia; Adinegoro, Cahyo; Abror, Haekal Malik; Putri, Juliana; Maulana, M.Aril; Wibawa, Neorista Anggun; Sahara, Nova Nabila; Sopiani, Rani; Rindiani, Saptia; Rahayu, Sefani Cahyo Auliya; Sudiarta, I Wayan
Jurnal Wicara Vol 2 No 5 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i5.5540

Abstract

Mertak Village is a village with a coastal area that has natural tourism potential and is included in the development area of the Mandalika Special Economic Zone in Central Lombok Regency. To increase the participation of the Mertak Village Community, a community service program was initiated which is directly related to the empowerment of the potential in the waters in Mertak Village, especially the development of seaweed through socialization and management strategies and marketing of processed seaweed products. The Mertak Village community empowerment program aims to improve the community's living standards through processing seaweed into healthy crispy. Seaweed is an abundant natural resource potential in Mertak Village, but so far it has not been utilized optimally. Through this program, the people of Mertak Village are given training and assistance in seaweed cultivation, post-harvest processing into crispy snacks, and marketing strategies. The crispy seaweed snacks produced are expected to be a superior product of the village that has a high selling value and is healthy. This empowerment program is expected to have a positive impact on the economy of the people of Mertak Village, as well as increase public awareness of the sustainable use of natural resource potential.
Pengaruh Content Marketing dan Celebrity Endorse Terhadap minat beli gen-z Pada produk fashion Merek ARJ88 DI Kota Mataram Abror, Haekal Malik; Ilhamudin, M.
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Content marketing dan Celebrity endorse terhadap Minat Beli Gen Z pada produk fashion merek ARJ88 di Kota Mataram. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Gen Z pengikut akun social media ARJ88 di Kota Mataram, dengan jumlah populasi yang tidak diketahui secara pasti. Sampel penelitian berjumlah 100 responden, dihitung menggunakan rumus bernoulli. Variabel terikat dalam penelitian ini adalah Minat Beli, sedangkan variabel bebasnya adalah Content marketing dan Celebrity endorse. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa Content marketing dan Celebrity endorse berpengaruh positif dan signifikan terhadap Minat Beli Gen Z pada Produk Fashion merek ARJ88 di Kota Mataram. Secara simultan, kedua variabel tersebut memberikan kontribusi sebesar 44,9% Minat Beli, sedangkan sisanya sebesar 55,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
PEMBERDAYAAN MASYARAKAT BERBASIS PERAIRAN BERKELANJUTAN DALAM PENGOLAHAN RUMPUT LAUT MENJADI CAMILAN CRISPY DI DESA MERTAK Roendah, Baiq Hildha Aulia; Adinegoro, Cahyo; Abror, Haekal Malik; Putri, Juliana; Maulana, M.Aril; Wibawa, Neorista Anggun; Sahara, Nova Nabila; Sopiani, Rani; Rindiani, Saptia; Rahayu, Sefani Cahyo Auliya; Sudiarta, I Wayan
Jurnal Wicara Vol 2 No 5 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i5.5540

Abstract

Mertak Village is a village with a coastal area that has natural tourism potential and is included in the development area of the Mandalika Special Economic Zone in Central Lombok Regency. To increase the participation of the Mertak Village Community, a community service program was initiated which is directly related to the empowerment of the potential in the waters in Mertak Village, especially the development of seaweed through socialization and management strategies and marketing of processed seaweed products. The Mertak Village community empowerment program aims to improve the community's living standards through processing seaweed into healthy crispy. Seaweed is an abundant natural resource potential in Mertak Village, but so far it has not been utilized optimally. Through this program, the people of Mertak Village are given training and assistance in seaweed cultivation, post-harvest processing into crispy snacks, and marketing strategies. The crispy seaweed snacks produced are expected to be a superior product of the village that has a high selling value and is healthy. This empowerment program is expected to have a positive impact on the economy of the people of Mertak Village, as well as increase public awareness of the sustainable use of natural resource potential.
Co-Authors Adinegoro, Cahyo I Wayan Sudiarta Ilhamudin, M. Maulana, M.Aril Putri, Juliana Rahayu, Sefani Cahyo Auliya Rindiani, Saptia Roendah, Baiq Hildha Aulia Sahara, Nova Nabila Sopiani, Rani Wibawa, Neorista Anggun