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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Sahombu
Ilhamudin, M.
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Analisis Perceived Risk Dan Trust Terhadap Keputusan Penggunaan Quick Response Indonesia Standar (QRIS) HS, Rusminah; Hilmiati, Hilmiati; Ilhamudin, M.
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 4 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i4.716

Abstract

The development and increasing penetration of the internet have driven significant changes in Indonesia's business landscape, particularly in digital payment patterns. One innovation in digital payment systems is the Quick Response Indonesia Standard (QRIS), which standardizes non-cash payments using QR Codes. This study aims to examine the influence of Perceived Risk and Trust on the decision to use QRIS in Mataram City. This associative study targets residents of Mataram City who use QRIS as a non-cash payment method. A total of 100 respondents were selected through purposive sampling. Data collection techniques included interviews, questionnaires, and documentation, while data analysis employed multiple linear regression. The results indicate that both Perceived Risk and Trust have a positive and significant influence on the decision to use QRIS. These findings provide insights for Bank Indonesia to expand QRIS networks, minimize risks, and enhance public trust in QRIS as an efficient digital payment solution.
Consumer Preferences for The Quality of Product Attributes of Palm Sugar in Mataram City Ilhamudin, M.; Masrun, Masrun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to find out consumer preferences for the attributes of palm sugar products produced by West Lombok MSMEs sold in the traditional markets of Mataram city. The study population is all palm sugar consumers who come to make purchases in several predetermined traditional markets. This study uses a survey sample method, and uses a purposive sampling technique. Because the number of members of the research population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problems raised, the analysis tool used is the Ideal-Point Model, which is the evaluation of consumers on what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study show that the attributes of palm sugar products are good. This is shown by the quality value being in the middle interval class, which means that the quality of the product is quite in accordance with consumer desires.
Consumer Satisfaction of the Tempeh Product’s Pejeruk Abian Ilhamudin, M.; Masrun, Masrun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to find out the consumer satisfaction of tempeh products produced by the Pejeruk Abian tempeh industry center in Mataram City. The type of research is descriptive which is used to get an idea of the satisfaction of the tempeh product based on the consumer criteria. This study uses a sample survey method, by choosing the center of Pejeruk Abian’s tempeh industry as the research location. The study population is all tempeh consumers who come to make purchases at the center, or consumers elsewhere who buy Pejeruk Abian tempeh. In determining respondents as data sources in this study, the researcher used a purposive sampling technique. Because the number of members of the research population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problems raised, the analysis tools used are Consumer Satisfaction Index (IKK) Analysis and Cartesian diagrams, namely consumer evaluations of what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study showed that consumers were satisfied with the attributes of the Pejeruk Abian tempeh product. This is shown by the CSI value at 1.06, which means that the attributes of the tempeh product are in accordance with consumer wishes.
Marketing Strategy of Abian Tubuh Tofu Ilhamudin, M.
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study is to analyze the marketing strategy of Abian Tubuh tofu products in Mataram City. The type of research used is qualitative with a descriptive approach. Data analysis was carried out through three stages, namely the first stage as the data input stage on the IFE and EFE matrices, the second stage as the matching stage using the SWOT matrix, and the third stage was the formulation of a marketing strategy for Mataram City tofu products. The results of the study show that this industry actually has a strong foundation to develop in the future. The capacity and competence of the industry have been built over a long period of time as a legacy from the previous generation. can be a source of competitive advantage for the industry in the future. The highly dynamic environment has reduced sales, production activities and the supply of raw materials can be disrupted. The formulation of marketing strategies is made so that the industry can get out of an unfavorable situation, namely the industry must build core competencies, use social media in marketing, use market place, continue to build positive perceptions and attitudes about product quality, increase the creativity of craftsmen, and provide training to entrepreneurs and traders about online marketing.
Marketing Efficiency of Rajangan Tobacco in Suntalangu Village, East Lombok Regency Masrun, Masrun; Ilhamudin, M.
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

Suntalangu village is one of the villages with natural potential that greatly supports its community in improving the economy through the agricultural sector on tobacco plants. This study aims to determine the margin and efficiency of tobacco marketing in Suntalangu village. The analysis used is qualitative descriptive for marketing channels and quantitative on revenue, margin and marketing efficiency (Farmer's Share). The data collection method was carried out with survey samples of farmers/tobacco producers, village collectors/middlemen, wholesalers, e-traders, and end consumers. The results of this study show that there are 4 marketing channels for tobacco marketing in Suntalangu village, East Lombok regency. In pattern I, there are producers, village collectors (middlemen), wholesalers, retailers, and end consumers. Pattern II includes producers, village collectors (middlemen), retail traders, and end consumers. Pattern III consists of producers, village collectors (middlemen), and end consumers. IV pattern from producer to end consumer. The most efficient marketing channel according to the three indicators from the farmer's side is the marketing channel III because the marketing margin is smaller, the Farmer's Share and the value of the profit to marketing cost ratio is the highest compared to other marketing channels. To create efficient tobacco marketing in the long term, it is recommended that farmers participate in partnership activities, because partnerships absorb a lot of tobacco, smooth input and output and can reduce transaction costs. For this reason, the government can facilitate partnership activities, in order to facilitate the partnership process.
NPS Model in Consumer Loyalty Measurement of Pejeruk Abian Tempeh Ilhamudin, M.; Hilmiati, Hilmiati
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This research aims to find out the customer loyalty of Pejeruk Abian tempeh which is one of the products in the city of Mataram. The type of research is descriptive which is used to get an overview of customer loyalty which is an important aspect of consumer behavior theory. This study uses a sample survey method, by choosing several tempeh sales markets in the city of Mataram as the location of the research. The population in this study is all customers of tempeh products who come to make purchases in that market. The respondent determination technique used in this study is purposive sampling, which is sampling according to the purpose of the research. Since the number of members of the research population is not known exactly, it was determined that the sample taken for the study was 100 people. The analysis uses the Net Promoter Score (NPS) model, which is a method to measure and understand customer loyalty levels. The results of the study show that the loyalty of consumers of Pejeruk Abian tempeh products is very loyal. These results were obtained from the process of analyzing a number of attributes inherent in the product's taste, price, aroma, texture, and nutritional content. The high customer perception of the quality of the performance of the tempe product makes customers recommend the product to their friends or colleagues. This value of loyalty needs to be maintained and improved by marketers to ensure the survival of the business in the future.
Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Produk AMDK Merek Aqua di Kalangan Mahasiswa FEB Univesitas Mataram) AP, M. Zulmizan; Ilhamudin, M.
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh green marketing dan brand image terhadap keputusan pembelian dengan brand trust sebagai variabel mediasi pada produk air minum dalam kemasan merek AQUA. Penelitian ini melibatkan 150 responden yang merupakan mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Mataram. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis Structural Equation Modeling berbasis Partial Least Square melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap brand trust dengan nilai t sebesar 5,241 dan nilai p lebih kecil dari 0,05. Brand image juga berpengaruh positif terhadap brand trust dengan nilai t sebesar 8,213 dan nilai p lebih kecil dari 0,05. Green marketing dan brand image masing-masing berpengaruh langsung terhadap keputusan pembelian dengan nilai t sebesar 2,983 dan 4,097. Brand trust memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai t sebesar 3,478 dan juga memediasi pengaruh green marketing serta brand image terhadap keputusan pembelian dengan nilai t masing-masing sebesar 2,690 dan 3,255. Temuan ini menegaskan bahwa strategi pemasaran hijau dan citra merek yang positif dapat meningkatkan kepercayaan konsumen terhadap merek, yang pada akhirnya mendorong keputusan pembelian, khususnya pada segmen konsumen yang peduli terhadap isu lingkungan.
Pengaruh Content Marketing dan Celebrity Endorse Terhadap minat beli gen-z Pada produk fashion Merek ARJ88 DI Kota Mataram Abror, Haekal Malik; Ilhamudin, M.
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh Content marketing dan Celebrity endorse terhadap Minat Beli Gen Z pada produk fashion merek ARJ88 di Kota Mataram. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah Gen Z pengikut akun social media ARJ88 di Kota Mataram, dengan jumlah populasi yang tidak diketahui secara pasti. Sampel penelitian berjumlah 100 responden, dihitung menggunakan rumus bernoulli. Variabel terikat dalam penelitian ini adalah Minat Beli, sedangkan variabel bebasnya adalah Content marketing dan Celebrity endorse. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa Content marketing dan Celebrity endorse berpengaruh positif dan signifikan terhadap Minat Beli Gen Z pada Produk Fashion merek ARJ88 di Kota Mataram. Secara simultan, kedua variabel tersebut memberikan kontribusi sebesar 44,9% Minat Beli, sedangkan sisanya sebesar 55,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Customer Attitude’s Model to Analyze Tempeh Products Ilhamudin, M.; Masrun
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): November: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to find out the attitude of customers of one of the MSME products, namely tempeh which is widely spread in the city of Mataram. This study uses a sample survey method, by selecting several locations for making tempeh and places of sale as research locations. The research population is all tempeh consumers who come to make purchases at some of these centers, or consumers make purchases at other sales centers outside the industrial center. In determining respondents as the data source in this study, the researcher used purposive sampling techniques. Because the number of members of the study population is not known for sure, the number of research samples is determined to be 100 respondents. To answer the problem asked, the analysis tool used is the Ideal-Point Model, which is a customer's evaluation of what they feel and what they want. This model measures the difference between what is perceived and what consumers want. The results of the study show that the attitude of customers of tempeh products in Mataram city is very good. This is shown by the perception value of being in the upper interval class which means that tempeh products offered by producers in the city of Mataram are in accordance with customer desires.
Co-Authors Abror, Haekal Malik AP, M. Zulmizan Hilmiati Hilmiati, Hilmiati Hs, Rusminah Masrun Masrun masrun