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All Journal ILJ: Islamic Learning Journal Journal of Religion, Local Politics, and Law
Rofiq , Ainur
Unknown Affiliation
Religion Education Law, Crime, Criminology & Criminal Justice

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Digital Campaign Strategy: TikTok Content Analysis of Candidate No. 1 Eri Armuji on Voters' Preferences in the 2024 Surabaya regional election Hasan, Saiful; Rofiq , Ainur
Journal of Religion, Local Politics, and Law Vol. 1 No. 2 (2025): Money Politics and Political Dynamics in Elections
Publisher : PT Pro Panoramic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/jrlpl.220

Abstract

The use of social media in political campaigns is increasing, especially on video-based platforms like TikTok. In the 2024 Surabaya Election, candidate pair (Paslon) number 1, Eri Armuji, utilized TikTok as one of their digital campaign strategies. This study examines the influence of TikTok campaign content from Paslon number 1 on voter preferences in the 2024 Surabaya Election. It examines how content strategy influences voter perceptions and decisions, employing a qualitative approach and assessing the effectiveness of political communication through agenda-setting and the Elaboration Likelihood Model (ELM). Data was collected through content analysis of a TikTok campaign video by the Eri-Armuji team. The findings indicated that emotional content and local issues had a stronger influence on voter preferences than just campaign promises. Additionally, engagement via likes, comments, and shares boosted the candidates' popularity among young voters.. This study concludes that the digital campaign strategy through Tiktok can be an effective tool in influencing voter preferences, especially by utilizing relevant narratives and readily accepted by digital audiences. This study also emphasized the importance of adaptation of political communication strategies in the digital era to increase the effectiveness of the campaign
IMPLEMENTASI METODE AL MIYAH UNTUK MOTIVASI BELAJAR DAN PEMAHAMAN KAIDAH NAHWU SISWA: Studi di Madrasah Diniyah Progresif Bumi Shalawat Sidoarjo Sattar, Abdulloh; Rofiq , Ainur
ILJ: Islamic Learning Journal Vol. 2 No. 2 (2024): April
Publisher : Program Studi Pendidikan Agama Islam STIT al Urwatul Wutsqo Bulurejo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/iljjislamiclearningjournal.v2i1.1491

Abstract

This study aims to analyze the form of learning Al Miyah method in improving learning motivation and understanding of students' nahwu rules. To analyze the implementation of the Al Miyah method in increasing learning motivation and understanding of student nahwu rules. To analyze the obstacles in the implementation of the Al Miyah method in increasing learning motivation and understanding of student nahwu rules. Qualitative methods will be used in this research. The type of research used is descriptive qualitative, which aims to describe and analyze events, activities and events either individually or in groups. The results of the research form the Al Miyah method in the form of lectures to convey material, songs to remember material and sorogan to determine the ability of students to understand the material. While the implementation is in the form of opening, core and closing activities. The obstacles experienced are the lack of coordination between teachers, student backgrounds, not according to interests and fatigue.  
Co-Authors Hasan, Saiful Sattar, Abdulloh