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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Ismarani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Materials Science & Nanotechnology

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ANALISIS BAURAN PEMASARAN PADA PRODUK DAGING AYAM: (Studi Kasus: Konsumen Ayam Ras Mulyo Pitik Di Kabupaten Bekasi) Lutfiadi, Ridwan; Ismarani; Tokan, Antika Rizky
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10883

Abstract

Mulyo Pitik is one of the businesses engaged in the sale of broiler. Mulyo Pitik’s marketing areas are Cibitung Subdistrict, South Tambun Subdistrict and its surroundings. This study aims to determine: (1) general characteristics of consumers at Mulyo Pitik; (2) Do marketing mix factors affect simultaneously and partially the buying decision of broiler Mulyo Pitik in Bekasi District. This study uses a survey method and the analytical tools used are Descriptive Analysis and Multiple Linear Regression Analysis using the SPSS 24 application. The results of the data analysis show that there are two factors that influence purchasing decisions significantly, namely the product factor because chicken is a food ingredient that is often consumed by consumers in their daily life and the factor that influences subsequent decisions is the price factor because consumers are more dominant in women and as it is known that women are more sensitive consider price in purchasing decisions
ANALISIS BAURAN PEMASARAN PADA PRODUK DAGING AYAM: (Studi Kasus: Konsumen Ayam Ras Mulyo Pitik Di Kabupaten Bekasi) Lutfiadi, Ridwan; Ismarani; Tokan, Antika Rizky
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10883

Abstract

Mulyo Pitik is one of the businesses engaged in the sale of broiler. Mulyo Pitik’s marketing areas are Cibitung Subdistrict, South Tambun Subdistrict and its surroundings. This study aims to determine: (1) general characteristics of consumers at Mulyo Pitik; (2) Do marketing mix factors affect simultaneously and partially the buying decision of broiler Mulyo Pitik in Bekasi District. This study uses a survey method and the analytical tools used are Descriptive Analysis and Multiple Linear Regression Analysis using the SPSS 24 application. The results of the data analysis show that there are two factors that influence purchasing decisions significantly, namely the product factor because chicken is a food ingredient that is often consumed by consumers in their daily life and the factor that influences subsequent decisions is the price factor because consumers are more dominant in women and as it is known that women are more sensitive consider price in purchasing decisions
ANALYSIS OF RICE FARMING PRODUCTION FACTORS IN PATTIRO VILLAGE, MARE DISTRICT, BONE REGENCY Ismarani; Rianti, Marlia; Mahmud, Ernida
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 10 No. 1 (2026): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v10i1.7618

Abstract

Rice agriculture holds a crucial position in sustaining food availability. and supporting the economic prosperity of rural communities. The productivity of rice can be increased through effective and efficient management of production inputs. the study intends to investigate the variables impacting rice farming in Pattiro Village, Mare District, Bone Regency. Data were gathered using questionnaires, complemented by direct observations, interviews, and document analysis, and subsequently analyzed with the Cobb–Douglas regression model. Respondents were determined through the application of a simple random sampling method, resulting in a sample of 42 rice farmers. This study employed both primary and secondary data sources and applied a quantitative approach, conducted from March to May 2025. The outcomes revealed that, collectively, land area, seed quality, fertilizers, pesticides, and labor significantly affected rice production. Nevertheless, partial analysis demonstrated that only land area had a statistically significant effect, while seeds, fertilizers, pesticides, and labor did not show a significant influence on rice output in Pattiro Village, Mare District, Bone Regency
Co-Authors Mahmud, Ernida Rianti, Marlia Ridwan Lutfiadi Tokan, Antika Rizky