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All Journal CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Afrilian Sarmudin, Suryadimatha Dwi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS KEPUTUSAN PEMBELIAN TANAMAN HIAS DAUN PADA LINSY NURSERY KOTA BEKASI Ardisela, Dawud; Lutfiadi, Ridwan; Afrilian Sarmudin, Suryadimatha Dwi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10885

Abstract

Floriculture is a type of commodity from horticulture such as cut flower ornamental plants, potted plants and garden decoration plants. Linsy Nursery is one of the ornamental plant businesses in Bekasi City which focuses on the ornamental plant business. This study aims to (1) determine and analyze the effect of the marketing mix partially on purchasing decisions for leaf ornamental plants at Linsy Nursery, and (2) determine and analyze the effect of the marketing mix simultaneously on purchasing decisions for leaf ornamental plants at Linsy Nursery. The method used in this research is a survey method and then will be analyzed using descriptive quantitative analysis with multiple regression analysis tools. The sampling technique used in this study is using non probability sampling technique with convenience sampling method as many as 60 respondents. The results of this study indicate that the product has a significant effect on purchasing decisions for leaf ornamental plants, the price has a significant effect on purchasing decisions for leaf ornamental plants, the place has no significant effect on purchasing decisions for leaf ornamental plants.
ANALISIS KEPUTUSAN PEMBELIAN TANAMAN HIAS DAUN PADA LINSY NURSERY KOTA BEKASI Ardisela, Dawud; Lutfiadi, Ridwan; Afrilian Sarmudin, Suryadimatha Dwi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 7 No. 1 (2024): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v7i1.10885

Abstract

Floriculture is a type of commodity from horticulture such as cut flower ornamental plants, potted plants and garden decoration plants. Linsy Nursery is one of the ornamental plant businesses in Bekasi City which focuses on the ornamental plant business. This study aims to (1) determine and analyze the effect of the marketing mix partially on purchasing decisions for leaf ornamental plants at Linsy Nursery, and (2) determine and analyze the effect of the marketing mix simultaneously on purchasing decisions for leaf ornamental plants at Linsy Nursery. The method used in this research is a survey method and then will be analyzed using descriptive quantitative analysis with multiple regression analysis tools. The sampling technique used in this study is using non probability sampling technique with convenience sampling method as many as 60 respondents. The results of this study indicate that the product has a significant effect on purchasing decisions for leaf ornamental plants, the price has a significant effect on purchasing decisions for leaf ornamental plants, the place has no significant effect on purchasing decisions for leaf ornamental plants.
Co-Authors Dawud Ardisela Ridwan Lutfiadi