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All Journal Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Farah El Syafira
Sekolah Tinggi Multi Media "MMTC" Yogyakarta
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Sistem, Kualitas Informasi, Kualitas Layanan Netflix Terhadap Kepuasan Pengguna di Instagram @Netflixid Farah El Syafira; Widhihatmini Widhihatmini; Irawan Irawan
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 8, No 2: Desember 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v8i2.469

Abstract

This research is motivated by the development of information and communication technology, particularly media consumption in the entertainment industry. The Video on Demand (VOD) application Netflix is a pioneering service that is favored by the Indonesian community. In providing its services, Netflix must maintain high quality to compete and sustain its business. The aim of this research is to determine the influence of system quality, information quality, and Netflix service quality on users on Instagram @NetflixID. This study utilizes the Delone and Mclean (2016) Information System Success Model. A quantitative approach is employed, with purposive sampling for data collection. Data was gathered through questionnaires, and data analysis was conducted using PLS-SEM with SmartPLS 4.0 program. The results of this research indicate that there is a positive and significant effect of system quality on user satisfaction, with an effect size of 30.1%, a t-statistic of 2.674, and a p-value of 0.004. There is a positive and non-significant effect of information quality on user satisfaction, with an effect size of 23.5%, a t-statistic of 1.926, and a p-value of 0.055. There is a positive and significant effect of service quality on user satisfaction, with an effect size of 34.1%, a t-statistic of 3.214, and a p-value of 0.002. There is a combined effect of system quality, information quality, and service quality on user satisfaction at 61.4%.
Co-Authors Irawan Irawan Widhihatmini Widhihatmini